Without more incentive to achieve a goal, this game won't last long

I just can’t see myself playing for long without having any goal to achieve other than to finish the match. Without spending extra cash on the battlepass, (which I am choosing not to do), there is nothing to work towards except a new color or a bunch of challenge swaps. Without the incentive to unlock something or progress towards an actual award, I just think it’ll be too boring to play in the long run. There has really got to be more of an incentive to play other than to finish the match.