Why Competitiors Get More Sales and Fans

Most gaming developers nowadays, such as 343i and Dice, And gaming Producers such as Microsoft and EA have failed to understand why some videogames sell more than others. They, and this is in my own judgement, feel that they need to make there games more eye catching by converting and copying into what is known today as “the modern day FPS”. This is not so. People buy a certain videogame NOT because it is like all the other “improved” games out there, but because it has its own uniqueness to it. If all developers decided to conform to this mold then where would originality go? Down the drain along with sales. I feel that this was necessary to say on these forums because I dont want to see 343i (a new, if not talented company) and halo conform to this idiotic mold that has only a short time appeal.