Why can't I watch Spartan Ops episodes...

…When I’m playing splitscreen?

I can sort of understand locking out theater. It was pretty useless splitscreen in 3 and ODST, because you couldn’t record nor take screen shots…but what is the point in preventing my brother and I from watching an episode of Spartan Ops on the same console? The screen doesn’t even need to be split!

343, please remove this arbitrary restriction!