Came to ask this myself honestly. Why do I have to pay £16 (absolutely nuts) for 6 items I don’t want and 1 I do. Agree, why can’t there just be you know: a shop? Then we can pick what we like for £1 or £2 per item. Pretty sure as you say that they’d get a lot more people buying stuff that way, I don;t go near the bundles, just too much.
It’s such a bizarre model, imagine if you had to buy 6 t-shirts and a bag of potatoes every time you wanted a bottle of milk, basically the model here.
Are you really asking this question without already knowing the obvious answer? They know they can charge you more for giving you extra crap you don’t want. Why would they charge a low amount for single items when they know fools will pay over the odds just to get the item they desire?
The whole point of bundles is to buy things cheaper if you get them together. The fact that you can’t buy “bundle” items by themselves is stupid.
Yep! Imaging not being able to buy soda outside of 6 packs. People would up in arms.
The bundles actually are what prevent me from buying more things. Instead of getting a few bucks here and there out of every bundle from me, they get nothing. Maybe I want just that bumper, or just that Wasp coating, etc. Well they could get $10 from me by me buying single items at a higher price than buying the bundle and saving money if I wanted the whole bundle. Instead, they get nothing for most bundles, because it’s packed with filler that doesn’t justify the price. Quit packing the bundles with garbage, and add a bit more good stuff to sweeten the deal, to justify that bloated amount you’re asking for. They don’t understand the value of a dollar to the average person.
If they make a vehicle coating, make it a bundle with all vehicles. The blue bundle is missing a Wasp coating. Either make coatings for all vehicles, or don’t make coatings. I’m not trying to buy white 8 times. Same with armor and weapon coatings. The Hydra has ZERO coatings.
I guess the illusion that you are getting a deal? 
It’s actually much deeper in meaning (psychologically) than most people might initially understand. Quite a bit of thought actually went into the current system we see as their ‘final product.’ I’m not advocating for or even defending ‘343’s’ monetization model, I’m just attempting to explain how it functions and works (or doesn’t work) from a business standpoint.
The act of ‘343’ selling several filler items players ‘wouldn’t otherwise bother using’ just to equip one item that they ‘would’ is quite genius, especially if the prices weren’t as outrageous as they currently are (this is ‘343’s’ and ‘Corporate’s’ biggest flub up). They should be raising the temperature in the pot ‘ever so slightly and slowly’ for us proverbial frogs (players who buy store items), but instead ‘343’ got ahead of themselves and cranked the heat all the way up to maximum temperature (’’’$$$’’’ profits, $8.00 for the color blue) at the start of their monetization program in regards to their flagship game, severely overestimating what ‘Halo’ fans would tolerate as acceptable prices and practices.
Remember, a lot of gaming companies in today’s modern world find it acceptable or even necessary to employ psychologists to maximize profit potential, especially when it comes to ‘games as a live service.’ Whales are mostly targeted in this respect to squeeze out as much profit as they can from a tiny subset of the overall playerbase who will ‘more often than not’ overspend on just about anything over both a short and long term period; they often have poor impulse control as well (which is a lucrative ‘added bonus’ from ‘Corporate’s’ perspective).
Let’s say you buy a store bundle for a simple charm or a weapon coating. Now let’s say you’ve acquired other ‘meh-ish’ filler items along with it ‘in the bundle’, no big deal, right? You might not even notice or look at those other filler items in the bundle you purchased for several days. Then you go back to customize something else on an armor core or weapon and notice that those other colors/charms, ect. you previously dismissed as ‘meh-ish’ filler items really pair up well with another item you own and recently equipped; so you decide at that point to equip those bundle filler items along with your other gear.
What this does is further highlight the ‘illusion’ of depth pertaining to character customization within the game itself. Other players will see lots and lots of combinations as more and more of these bundles are sold and mixed together.
The key here is that a player (we’ll call them ‘Player 1’) only needs to be interested in ‘one item’ in the bundle to potentially ‘buy it.’ When ‘Player 1’ finally does decide to buy the bundle for that ‘one item’, and then that bundle rotates out of the daily/weekly store, they could end up being a ‘walking advertisement’ for all of the other filler items in the bundle when they equip them. This leads other players (‘Players 2, and 3’) to ‘potentially be interested’ in several items in that bundle that they may not consider filler items themselves (maybe ‘Players 2 and 3’ consider ‘Player 1’s’ original item that ‘Player 1’ wanted in the bundle as a filler item), further perpetuating the advertising in regards to the bundle itself (all of the players essentially end up as free advertising for ‘343’ within the game itself when they buy and equip bundle items without even being consciously aware of their own participation in such a complexly designed system).
On top of that, ‘in-game’ you can go to any player’s profile and view or even ‘favorite’ items that they currently have equipped (yes, you really can do this). So if some guy goes ‘31-2’ on your team in ‘Team Slayer’ and has an amazing armor color scheme/store item combo on their gear, an impressionable individual might visit that ‘31-2’ player’s profile, favorite several of the items they have equipped, and wait until those items cycle back around into the store to buy them. Then they’ll look just like the guy who totally dominated in their game!
Tl;dr - By ‘343’ bundling items together, all of the players wearing store bought items become walking advertisements for those bundles. As players equip more varied items from different bundles, those items (along with filler items) get seen by other players in multiplayer, and those other players might potentially want those items for themselves. The advertising perpetuates itself through the players and their profiles, since ‘in-game’ you can go to any player’s profile and view or even ‘favorite’ items that they currently have equipped.
Hoping that when they redo the store that bundles will be optional, and not forced.
Ich frag mich mitlerweile für was ich das game überhaupt bezahlt habe …kein unterschied zur gamepass variante…abzocker
I hear what you’re saying but if that’s their plan then it’s implementation is totally piss poor as the UI is horrendous. As an example, I’ve never once felt compelled to inspect any players armour post game as it’s such a ridiculously arduous task. Even reporting or blocking another players is laborious. If they want this sales tactic to work and to work for their sales figures and profit margins then the whole lobby system and post game stats need to be much improved.
As a side note, why does the launch game countdown get stopped any time I go to another menu. Who’s brain dead idea was that?!
Maybe it stops the countdown, because there’s no way to stop searching after the countdown ends without closing the entire game. Of course, that just makes it worse 
No one is “forced” to buy anything. A bunch of idiots line up like pigs at the trough to buy this overpriced crap and continue ruining Halo and gaming in general.
Because its a bussiness. It’s about money. This is how the World works.
Everything is also cosmetic. It’s a game. Entertainment. A toy. It’s a free multiplayer thats robust and balanced. You choose to pay money to dress up your character. And they really do not have to cater to anyone about the bundles they make because people will still buy them. 343 has catered to the base pretty well especially in comparison to many other companies.
A skin in Halo doesn’t improve your gameplay experience. This is not new.
That’s how game stores work. It’s to up the price of the bundle. Usually I’m ok with this as long as the price for the items they are selling are reasonable, which currently they are not.
lol the devil is literally in the details!
It’s not how all game stores work. It’s not how game stores used to work in general. And just because it is common, it does not mean it isnm acceptable. Imagine if you could only buy soda by the 6 pack. No just grabbing one bottle because your thirsty. That would suck. And I know, this is a video game, not the real world, but having only bundles sucks in my opinion.
It does suck, but every notable and profitable game store like this sells items in bundles. Tbh I’m not familiar with any game that sells everything on a per item bases. And on the occasion items are sold individually, they are severely marked up. I’m all for supporting people’s hard work, and I’m ok with a bundle system, I just want better value or adjusted prices.
because you are living under late stage capitalism. this is gaming now. just wait for nfts
i dont get why u guys get all this space to wine about frivolous things
but i dont have a fanfiction section…
maybe
maybe
just maybe
there is dissent at the studio and they like hearing you complain because SOMEONE IS GRAPPLING FOR THE CrOWN!
because i say to u…
if ur accuracy is bellow 60% u need to redirect your attention from the menu to your opponent.
(i bought a cheap corded controller. and i’m trying to get used to it. i think thats news…
M+K vs controller vs cheapest piece on the shelf: the whole new discussion. vs Elite Controllers.)
It would be interesting to try an a-la-carte/Taco Bell “cravings box” option for bundles.