What was the deal with halo 5’s marketing

Been watching some trailers for previous halo games and remembered how misleading the marketing for halo 5 was. Was the purpose of it to be misleading or did 343 have a different story in mind in early development. I want to believe that the marketing was not a malicious attempt to make people come back after people’s disappointment from halo 4. Do you think Microsoft and 343 have learnt from their mistakes or are we likely to see the same sort of stuff for halo 6?

Well it’s any ones guess really. I have a some theories… #1… They got enough negative feedback from the marketing they decided to change up the story sometime in the development… #2… the writers couldn’t quite pull off a story that made sense or just didn’t flow well so they decided to change it… #3… The people in charge of the development do not have good enter communication so the departments aren’t communicating what excatly they are doing or what is going on very well.

As far as H6 we can only hope they have learned. But time will tell. I have a feeling H6 is still a ways off. Especially considering they haven’t mentioned a thing about it.

But yeah I didn’t like the H5 marketing. Didn’t really like the “hunt the truth” and really didn’t like the two scenes where Chief or Locke was on the ground and then it looked as if one was going to execute them.

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> Well it’s any ones guess really. I have a some theories… #1… They got enough negative feedback from the marketing they decided to change up the story sometime in the development… #2… the writers couldn’t quite pull off a story that made sense or just didn’t flow well so they decided to change it… #3… The people in charge of the development do not have good internet communication so the departments aren’t communicating what excatly they are doing or what is going on very well.
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> As far as H6 we can only hope they have learned. But time will tell. I have a feeling H6 is still a ways off. Especially considering they haven’t mentioned a thing about it.
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> But yeah I didn’t like the H5 marketing. Didn’t really like the “hunt the truth” and really didn’t like the two scenes where Chief or Locke was on the ground and then it looked as if one was going to execute them.

I was so hyped from the marketing, I thought it was going to expand on the humanisation of chief from 4. I imagined this epic battle between old Spartans vs new and that we would get to see more of ONI. It feels like they scrapped this story and put in a makeshift one.

One of the more prominent theories that I noticed was 343 had to change the story in the middle of H5’s development so it could be part of the reason for the bad marketing.

If anyone bothered with the Hunt The Truth podcast then it somewhat links to H5. I can’t remember a lot of it but that had something to do with Benjamin Giraud gathering information about the Master Chief’s history. Eventually ONI uses him as a scapegoat, and others are left to continue the story, including an ONI agent known as Fero in season 1. I’m not sure what it all has to do with Halo 5 but I know that it somewhat links in.

Wasn’t it kinda confirmed more or less that they had to change the story pretty far into development…

I bet it was a mixture of story changing part way through development and Microsoft not being very smart. A few years ago Microsoft was really trying to hype up exclusives to the point one time their developers didn’t even know of a trailer for their own game (not referring to H5 but who knows lol). I don’t believe that kind of thing will happen again as Microsoft seems to be more tight lipped about their upcoming games until they’re really ready to show off stuff, leading me to believe marketing will be a lot more responsible.

I wish it was just an equally bland marketing but it was amazing. Maybe we’ll see it in 6? Doubt it but a man can dream.

I’m guessing money or time constraints forced them to alter the story and go with what they had ready. Either way the long term effect is that I’ll not be able to get hyped for Halo 6 when the marketing may or may not match the actual game.

The “Hunt The Truth” series was very misleading. The game didnt turn out anything like what the story was in that series.