What is an ARG ?t

People are saying that theres something to do with halo 4 but i went on to this site and i cant see one thing that looks like halo ? So can you tell me what a ARG is and why people think its to do with halo 4 :smiley: Thanks

alternate reality game. check “i love bees” phenomena on youtube.

It’s kind of a viral, immersive things that gets the fans ready for the game. It’s actually pretty cool. halo 3 had one called Iris