There should be 2 daily challenges active

Basically there should be the one for completing 1 match, and then a second one for winning 1 match to provide an additional 50xp per game if you win.

Performance needs to matter, and that would be a pretty quick way to reward performance.

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To be honest, I don’t like the “challenge” approach to begin with, and especially when they are "Daily"s. All it does is make you feel like you are behind in the game if you don’t play every day, so you get pushed away from playing long-term at some point.

But it sounds like you are moreso asking that each game or each game won gives you XP. I don’t know if like it being beneficial toward wins, because then, similarly, you feel like you are behind by not winning - therefore, again being pushed away from playing.