The TLDR on predatory pricing - from a whale's perspective

I’ve listened to the community over the problems with Halo Infinite, and I have watched 343i’s responses and promises over the weeks/months and there is a lot of contention between the community right now. It seems to be one side that accepts Halo for what it is, a base game that will be built upon over the coming months/years. And another side that looks at what was stripped away from previous Halo games to create Infinite. I can say I definitely sit on the side of the latter, and have been thusly unimpressed with much of what Infinite is. I see the gaming magazines giving it rave reviews, when I would maybe give it a 6.5/10.

Before I start getting the verbal lashings in the comments, let me explain my position more wholely.

First, I understand and accept that games have moved to an in-game shop model to sell cosmetics. Many games do this; ESO, Hearthstone, World of Warcraft, Fortnite, Call of Duty, etc. It’s the new business model that we all get to accept. However, 343i has taken it to a whole other level. The amount of restrictions on the armor is a main driving factor as to why I feel it is priced way too high. The bundles don’t necessarily bother me, but how they build the bundles does. For example, the $20 set in the shop this week is the same color armor coating 3x (one for each armor core that currently exists), 2 different weapon coatings (1 for the BR, and one for the sniper and bulldog), and then the nameplate, armor emblem, vehicle emblem and weapon emblem. Seems like a good deal right? That’s 10 items for $20. Except, lets break it down further. If you remove the armor core aspect of it, you are really only getting 1 armor color coating, and if you look at how Fortnite has their weapon customization built, you are paying for a very limited aspect to two weapon wraps., out of all the weapons available to you in-game. Your 10 items for $20 just dropped to about 6 items for $20. When you REALLY look at it, who pays attention to armor/vehicle/weapon emblems or nametags other than the player themself? So broken down, the $20 set is probably only worth $10 when compared to other games offering similar cosmetic build-styles.

I’ve heard the argument a lot about $20 or $10 for a color, and that is a very legitimate argument. Looking at games that allow you to customize your armor color, they often have an extremely wide pallet of color options, all available for free by unlocking them in game, or they are already accessible. Offering additional colors in the shop goes against what other games are doing and thusly, Halo Infinite must be a step above the other games, not only in gameplay and replayability, but in offerings with that color that people would actually want (hence the success of the cat-ear bundle).

The other aspect is the inconsistency in value of the bundles. The cat ear bundle comes with an armor coating, the cat ear helmet attachment, and two weapon key chains for $10.00. However, the weapon bundle in the shop with the weapon attachments comes with 3 weapon wraps (one for each weapon in the bundle - br, pistol, ar) and 3 weapon attachments (one for each weapon - br, ar, pistol). Seems like a good deal, 6 items for $15, but really its 1 color and its extremely limited (not useable across all weapons) and the attachments are limited to those specific weapons. The value of the set just dropped substantially when compared against other games of similar customization types.

The next bundle, for $5 comes with 2 shoulder cosmetics, a helmet attachment, and an armor coating for $5. Well, breaking that down, the color is limited to 1 armor core, as is the helmet attachment and shoulders, and they seriously break out the left and right shoulders to make it seem like you are getting more for your money.

This is why there is an argument that the shop is predatory in pricing and many are boycotting until it is fixed. I’m not arguing to remove the shop, but I do want to see the prices fixed.

Another major sticking point has been the challenge system and how that was implemented/integrated into the game. Players were promised they could play the game and the modes they wanted and the challenge system would compliment that. We are now 5 weeks into the game (I know, still in its infancy) but players are still getting challenges they don’t like to do, and their only options to teach the system they don’t like it are to use challenge swaps. We receive a limited number of those from the battlepass, but what then? Once those run out, then players are forced to either “teach” the system that’s what they want to do by completing them, or by spending more money in the shop to buy challenge swaps and hope they get a challenge they’d rather do. Many already don’t like the challenge system because it takes away from in-game performance (why try when everyone gets the same xp in the end anyway right?), but this just piles on more problems. It would be different if players were provided options of what challenges to do each week, and THEN use their swaps if they picked one that was too difficult for them, or if when using a challenge swap they could pick from a couple different ones, instead of getting force-fed another challenge that they might spend a swap on.

I understand player skill is different across the board, and for some this may not be an issue, but there are many who do find it an issue and one that should be addressed since the system is literally set up to make you spend money. 343i can deny it all they want as a way to buy time to fix what they “broke” but it is built to force you to spend money on something you get literally no permanent benefit off of.

I could continue onto the server desynch issues, the lack of protection from aim-botters and hit box trackers and the like, the fact btb is still having an issue and nobody seems to know why, and the other laundry list of things wrong with Halo Infinite right now, but this post is already very long.

I have been enjoying Halo Infinite, and am glad to see the esports scene was extremely successful (minus the major technical glitches) this past weekend on Twitch and Youtube. I just hope that 343i starts to listen to their player base sooner rather than later on their pricing models and how cosmetics were built to work. If it takes a complete rework of that part of the system, then so-be-it, but it definitely does need to change and I hope they make good on their word from their latest live stream.

One final note, just to give you an idea of where 343i’s heads are really at. In the live stream, they apologized for not catching the marketing mistake about the Yoroi armor and what cosmetics were advertised as free. That wasn’t them apologizing for putting the armor into the shop, lets make that clear. They were not apologizing for putting the armor into the shop. They were apologizing that they didn’t catch the fact it was advertised as free. They never had any intention of giving that armor for free, their original intention was to charge $20 for it, but marketing messed up and they didn’t catch it before it released. THAT is the only reason they added it into the “updated” battle pass. It wasn’t because we wanted the “cool” stuff to be free and they realized the error in their ways, it is because their internal departments didn’t talk to each other correctly.

Just more food for thought.

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Nice contribution to the topic. Maybe next time you’ll add something worth reading, rather than a pathetic attempt at insulting someone.

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I think you raise some pretty good points personally. I might move past calling the system predatory though. Not necessarily because it’s wrong (see how you couldn’t even wear HAZOP from the store unless you buy the pass), but just so folks like above don’t have an excuse to not actually address your points. But hey, just flag their responses as inappropriate and let moderation sort them out.

Ultimately, my problems boil down to the pricing and perceived value for the most part. I also think it’s odd how 343 has no real way to earn store content like how games like Destiny 2 do. Each week they have two sections of Eververse content available for Bright Dust, which is not the premium currency. Or how some games refund your money after completing a battle pass. Something could be done.

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I would just like to say why I don’t like the idea of bundles. It’s okay if you still are okay with them after you hear me out of course. Bundles put players who don’t have a ton of money in a hard place. If I want a particular coating, well on it’s own that coating might be worth a few dollars. But if 343 throws in a bundle with a bunch of items I don’t want for $20, then what are my options? To not buy the bundle and miss out on the coating I want, or to buy it, spending hard earned money mostly on things I don’t want. Effectively paying $20 for one item. Which of those options is good? Even if we’re talking about cheaper bundles it’s not good.

I’ve been in this position many times since launch. The most prominent I can think of was the Heart weapon charm. Most the items in the bundle I couldn’t even use on MK V [B], which is the code I use. I really liked the Heart Charm. It’s my favorite charm they’ve added, but how could I justify buying the whole bundle, mostly of items I couldn’t use on my armor, just for a charm? I couldn’t, so I went without the charm. If they sold it by itself, even if it was marked up to something like $5 (which would be overpriced still in my opinion) I would have purchased it. But $15? No way.

This is the problem with bundles. Honestly, I feel having only bundles is predatory. It tries to get you to spend more than you wanted because you’re getting a bundle, even if you don’t want everything in said bundle. It’s not just the price that’s predatory. It’s the bundles themselves, not because bundles are inherently bad, but because they’re the only option.

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Pretty good post. Bold to address this community as somebody buying stuff, too. Very bold.

I’m glad you caught and clarified what was going on in the livestream btw. A lot of people, myself included, missed that.

Why is it I find you constantly being a -Yoink- on these forums?

Can you at least try to be nice?

Take your own advice, friend.

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I guess you don’t have the mental capacity to be nice. Sorry for assuming.

Beyond parody at this point… Lol

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As a whale in fortnite I completely understand your sentiments. In fortnite I find myself immersed in this game with dozens of updates almost weekly, collabs of my favorite singers, games and movies. I don’t mind dropping 20 bucks on bundles with Spiderman with multiple styles, MJ, back blings, harvesting tools and wraps. Same goes for emotes based on real world popular dances. One thing I will never buy is the “default skins” from past seasons which were once free now have a price tag.

This is my issue with infinite, a good chunk of the “good” stuff in the store is free in reach and now they want to charge. I feel like I’m not awarded enough as a free player to even want to spend money. Unlike Fortnite’s party royale, creative, concerts, etc infinite has none of this yet. So many issues and missing content, yet the store is always working flawlessly.

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Thank you for putting out your perspective on this, its rather insightful.

I also feel Infinite will end up suffering in comparison to other FTP titles also, Warframe and Destiny being main examples on a purely colour/colour choice & expression/cosmetic level alone., Warframe for how a good compromise can work with a pallet system that can be applied in multiple parts of the frames (armour cores in infinite are essentially different suits for you, the spartan) and Destiny for being what seems to be Infinite’s inspiration for “Armour Coatings”, while making them worse and excessively restrictive to result in potential “buy the same colour thrice” situation.

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Thrice for now. Wait until we have 10 armor cores and they sell you the same coating for each one and acts like it’s reasonable.

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Oh god you just reminded me of the horror…

yeh 343, give us warframes’ pallet system, its a good compromise between retaining classic halo colours & monetisable customisation.

or universal coatings like how destiny shaders function like default but hey I don’t trust em to revert it to that.

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Yea, this post just solidifies my resolve to never buy any bundles.
I’m only buying Campaign DLCs or Season Passes.

Not even sure how long I will buy Season Passes either, if they keep stripping out stuff to bundle into stores.

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I was thinking the exact same thing as I was writing out the initial post. Right now we have only three armor cores, but there will be more special events (similar to Yoroi I am assuming) and each season will play off a different part of Spartan history. Right now its the Reach set, but what about season 2? Season 3? etc., If the game lasts exactly 10 years, and they do 1 season every 3 months, that’s 4 seasons per year (except year 1 because of extended first season), equaling out to a staggering 39 seasons. Are we going to have 40+ armor cores between seasonal cores and special event cores? Seems extremely excessive when they could remove the core system and just allow players to basically “build their own spartan” like they had in games past.

Personally, I don’t want to have to scroll left or right through 40+ cores by the end of it all to pick a core, then remember what styles work with that core and which don’t.

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I’ll wholeheartedly skip the H4 and H5 part of Spartan history then. Never liked those armor designs.

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Great post that highlights the same issues I have with the current system and pricing. I hope we see significant changes here.

I think it’s really selfish knowing Halo 5 has rec points. This is the BS to what we have to look forward to in the future because companies like 343 just want to feed off the kids/teens that think buying from a shop is a “quality type of game”.

Gaming and shops have gotten out of control that the shops are not even being used as their intended purpose.

The system is more opportunistic than predatory. They purposely design it to be where they can re sell you the same item more then once. Look at Scarlet wake red and which was in store with a bundle the next week they sold another bundle with the same color different name but for the reach armor. They tried to sell us the same color twice

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Yup Every new core is just going be a reset. It’s insane how we only have 10 default colors from Halo 5 at first and the rest were resold to us, at drip feed pace.

Remember scarlet wake red. Than the next bundle was the same red but this one only worked on the reach Armor. They literally tried to sell us the same basic color red twice.

For me if I pay for it it should be universal across past current and future content in all catigories