"Store-driven" - typo or intentional?

Noticed that on the 343industries . com website under “Our Franchise” they say this:

We’re charged with the past, present and future of Halo, a campaign, multiplayer and store-driven collection of awe inspiring experiences, and job one is to drive that universe forward in compelling and engaging new ways…

I checked wayback machine and it’s been like that since the site was made in 2018. Honestly can’t tell if that’s an ironic typo or they really meant store-driven. Either way, it’s pretty disheartening considering the egregious monetization scheme they have for Infinite. Do you think this was a typo or intentional? My money (pun-intended) is on intentional.

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Damn, 2018? To think they warned us about this 3 years ago is crazy

It’s likely a typo. Probably supposed to say ‘story-driven”.

https://en.m.wikipedia.org/wiki/Freudian_slip

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Wow I thought this was some trolling, but it actually says store driven. That’s hilarious.