I honestly wouldn’t be too concerned about it. We don’t know how many of those players just played (and finished) the campaign and avoided multiplayer all together. Drops in player retention are normal, but there are quite a few latency, desync (melee), and networking issues that ‘343’ needs to fix and smooth out after their holiday break is over.
I would say ‘BTB’ being busted for a lot of people contributed to this drop (my favorite game mode, and I can’t get into ‘BTB’ games unless I restart ‘Halo’ after every match). Like I said before, I expect it to be looked at and fixed by ‘343’ after the holidays. Lots of people want to kick back with their friends and play a less stressful game mode. Not everyone wants to be in tiny quarters during ‘Fiesta’ or ‘Tactical Slayer’ with a bunch of ultra sweaty gamers where you have to be on the edge of your seat. There are also a lot of players who are new to ‘Halo’, and they want to hop on and see what the ‘buzz’ is about, especially since this is a free multiplayer game. They later figure out it doesn’t hold their interest, and move on to something else.
Then you have the store pricing controversy, which probably turned a lot of people off regarding certain ‘reach’ armor not being included in the battle pass, armor core issues, or the feeling that bland or boring colors are greatly overpriced, ect., ect.
Then there is the issue of potential cheaters and wall hackers (we’ve all seen the video clips), with no easy way to report them. In a f2p game, these cheaters might continue breaking the rules for nearly a month before getting punished or banned. Without a more ‘invasive’ anti-cheat in place, these unscrupulous players will just create a brand new account in a matter of minutes after their permaban, and then they’ll be right back in the game ruining potentially hundreds of other matches for legitimate players.
I’m sure there are many more reasons for the sudden drop in players, I know I didn’t name them all.
However, I wanted to state that aside from being rather disappointed that ‘BTB’ is currently busted for me, I am having lots of fun. This truly feels like a ‘Halo’ game, and the newly added game modes really spiced up the playlist. I think if ‘343’ manages to fix ‘BTB’ and the boring nature of current challenges and challenge swaps, the game will be in an even better place.
I also sort of detest the ‘fear of missing out’ factor of weekly challenge ultimate rewards, and hope the ones that I fail to complete will return eventually in some form or another.