> I understand it was not a new title, something I think could have been exploited a bit to actually conceal the prometheans, IMHO. In this instance it is most likely weighed which is more valuable to the game, pre game hype over a new enemy or the post launch hype after it is discovered. I feel the ladder is more important in the long run and can pay off bigger in the end. The bar doesn’t have to be set low, but hiding something major can be beneficial to the game, the player, and publicity which all translate to a more post launch sales.
That’s nonsense. If you haven’t enticed people to play your game with new content then you haven’t made any case for them to buy your game. Maybe you pick something up on the back end with those people who change their minds about that other Halo game but in that you’re having to fight expectations, rather tahn feeding off of them
> So your solution to my issue with having known about a major plot point before release was to avoid the vast majority of all media leading up to it? Does this sound reasonable let alone feasible to anyone else? It sounds ludicrous to me…here were commercials and pictures of the promethians prelaunch plastered a lot of places.
I did. It wasn’t that hard at all. Well actually I did pick up on a picture of the knight and the word “promethean” but those hardly spoiled the twist for me (which IMO focused around finding the Didact, rather than fighting more advanced forerunner AI’s. Despite the comparison the end of mission 2 wasn’t a flood moment, nor was it intended to be considering the space (end of 2, start of 3) there was between reveal and opening fight.)
> The marketing dept. doesn’t need to go dark, but teasing at something to be revealed, a new enemy, with maybe sound bytes, flashes of orange light, etc. There are other ways to sell the game and the “newness” without spilling the whole bucket. But yes perhaps in the future I will avoid any and all pre launch vid docs, etc. to a game I highly anticipate. Avoiding that extra content is possible. Avoiding everyone I know spilling it…not as much.
There are other ways but are those going to be as lucrative as the major point of “what this game is ultimately going to be about”? Is forge 3.0 going to entice as many people as new -Yoink- to shoot for the first time since Halo 3? For that matter if you hide the things we kill most in this game you’re selling people a view of Halo 4 which doesn’t actually hold true. Rather than be elated some people might actaully be disappointed that the grand grunt killing action that they expected and 343 gave little hint wasn’t going to be the main feature was side-showed by the distinctly less comical prometheans. The best comparison I could make here is the game Brink which tried to sell it’s story when in truth the devs were holding back a Team Fortress wannabe. And as you can find for yourself that wasn’t well recieved, apart from the game being -Yoink- generally, because it was fighting expectations.
So there’s that issue to consider as well as your total pitch being less powerful than if you make the best, and most representative, case for Halo 4 and let people who don’t want to be spoiled take things into their own hands.