Reach PC Matchmaking connecting to wrong region

I live in the UK but rarely do i get connected to europe servers, instead i am connected to East US or East US 2 almost every single match, solo queuing.
I don’t use a vpn and i have relays on (off doesn’t have any different effect), network is xbox live.
I can’t tell if this is a playerbase issue and there are not enough players for a match, although this doesn’t appear to be the case because I will get a match connecting to europe in approx 1/5 games at any time of the day.
Region/ preferred server settings could be a fix to this, higher ping isn’t fun.