I think we all agree the store pricing has a value issue. I believe you acknowledge it in you end of year stream, and everyone seems to complain on here about it. But what I haven’t seen much of is ideas to fix in a way that adds value to us the consumer while still supporting your business model.
Here is my suggestions for a fair and reasonably priced store:
Armor:
TLDR - All bundles have minimum Helmet and shoulders, and some combination of chest, knee, or accessory price at 10 to 20 dollars based on rarity.
Individual armor pieces shouldn’t be sold individually, or apart of other wacky coating, visor, emblem combo. Amor is a skin an should be treated as such. For example CQB could be sold simply as the CQB bundle and include the helmet, shoulders, and some combination of 2 of the other armor sections. And then price it at 10-20 based on the rarity you set. I would think that gold 20, purple 15, and blue 10. People can then mix and match their armor from there. I think this method and pricing is more in line with other similar titles in the FTP space, and I personally would see myself purchasing from the store more and feeling better about my purchase.
Coatings and Visors:
TLDR - Sold individually or as a part of a themed bundle with a price no higher than 5 for a coating visor bundle. 1-2 dollars of in game currency if sold separately.
Really these items should be sold separately from everything else. Coatings seem to be a very hot topic and I would agree we shouldn’t be spending very much on these items. I would like to see them be cross core and have the HCS coatings available for other armor types (would be really pro consumer) but if we can get at least this change I’ll take the W.
Emblems, Name Plates, and Backgrounds:
Not really anything to TLDR, should be 1-2 dollars for them and they should be applicable to all weapons and vehicles. Or lumped in as a bonus for other bundles at no extra cost or for buying a larger bundle.
Effects:
TLDR - These I think are tuff but including an emblem and priced 5 to 15 I think is fair based on rarity or wow factor.
These allow for some really cool and interesting things and should be priced higher because of that. I think currently 20 dollars is a bit high and would like to see other offerings at lower prices.
AI:
TLDR - Standard AI should be no more than 10. A fully animated Cortana or Weapon would the only ones fair at 20 dollars. AI colors should be added value or 1 dollar.
Normal lightly animated or otherwise relatively simple AI models should be 10 with other small items for added value. If you were to able to add a full animated version of Cortana or The Weapon, I could see that being 20 with other added value items (please do this, I will happily give you my money). AI colors in there current state, are not good. We either need them sold at 1 dollar a piece with more variety, or a “Green” bundle for let’s say 5 dollars that has all your nuanced changes to the color green.
Addition Thoughts 
I would like to see the store expand a bit to have more dailies in addition to the current weekly system. Looking at the same store for an entire week has got me hardly checking it. If these changes were implemented I can see myself spending more money on this game especially long term, and being satisfied with my purchase rather than feeling strong armed and dirty.
P.S. if you guys do make these changes or I gave you a good starting point, please add the fire team Apollo emblem to the store… If only just for me 
