I hate it too but its just how business works. There’s a reason they were engaging with us so much more back then, they wanted us to feel like, the halo community banded together and accomplished making them lower their prices… all the way down to where they originally intended them to be, thus why despite many still saying its egregious, they have not been reduced at all. In doing this they also accomplish creating an artificial sense of value and fair prices like standard pricing.
Think about how much a water bottle typically costs ($1-1.50) at a corner store or maybe a vending machine. Now, think about how much that same bottle costs at a stadium or an arena (ironically Halo is a “arena shooter”), its probably between $3-5. However, at the arena everything is overpriced and so our sense of value is diluted even a hot dog or slice of pizza might cost $10-12. Looking back at that bottle of water… $4 is starting to sound like a pretty sweet deal. At least until you check your bank account.
It’s far more than that, but ultimately getting into all of that detail would literally require me to create a new business plan for them and base it all off of fictionalized and guesstimated figures.
The simple point I’m trying to make is, selling something cheap and filled with value i.e, $10 HCS Armor coating’s bundle (all teams + cross core use), makes more money than selling something that is -especially when comparing the two- a rip off i.e, the current bundles. This is because -in this scenario- more people will buy the value offering, possibly even 2. Less people will buy the valueless bundle and even fewer would buy two.
So to recap, on the seller side; the price is less, but a higher percentage of people will buy it (this is literally how subscription services like gamepass and netflix work.)
Their business model literally involves taking massive losses in the beginning to get people paying for it, providing a ton of value and having a ton of subscribers. By the time this is accomplished they have already turned a large profit and can increase it, by either decreasing the value -from a consumer standpoint- or increasing the prices
Couple this ^ mindset with creating an artificial (stadium like) sense of value and Bam! It should be a hit… how come it’s not? Asides from the obvious… From the beginning, there was no sense of value in bundles and because it’s Halo and the audience has never had to pay for colors.
If I didn’t think they were truly struggling, I wouldn’t put it past them to -at this point- use all of their failures and “learnings” to hype up a relaunch of the same game just with free color customization and some actual value in the content. Doing that would look so much better by comparison that the halo community would eat it up -even if, from the outside looking in, it were a rip-off.