> How about you get a degree in marketing, then say this again.
do you have a degree in marketing?
i doubt it.
better yet, a degree in marketing is a ticket to a job where you tell companies what makes people want to buy a product…
so, the product, halo 4 a Sci-Fi FPS computer game (XBOX exclusive)
the target consumer (assuming the rating is M 17+); teenagers and adults (adults being used loosely)
target sub-groups within consumer group; competitive and casual gamers (majority casual)
is there competition for consumers within the market; yes
main competition; call of duty, battlefield, mass effect, gears of war.
guaranteed consumers; hardcore fans, collectors, people with more money than they need.
advertisement methods; TV advertisement, internet media outlets, official website, XBOX live, cinema trailers, relevant conventions (E3 as example).
factors contributing to purchases; limited exposure -> interest -> need to know more.
factors contributing to competition purchases; over or lack of exposure -> lack of interest -> now it all or don’t care.
so far we have seen 1 trailer, at 1 event over a year before the game comes out, we have heard that the trailer is not canon to the game and was made just to make it look pretty, and that certain parts (or lack of parts) are due to the unfinished state of the game…
so sweet F-A from the producers except the opinions of people who work in or around the studio (inaccurate, they are paid to up-sell).
everything else is the community getting its self so over excited that when they do release something allot of casual gamers will feel they got excited over nothing, the hardcore fans will hold hope, but when casual’s are easily swayed to the ‘in’ thing lack of hype and/or interest can ruin sales.
so, to not show anything official at the showcase would in my opinion come under ‘lack of exposure’ people will get bored waiting for information and focus on the competition like mass effect with its beta or the inevitable annual Crack on a Disk release (CoD, best acronym ever…)