I’m sure it’s on everyone’s mind, but Halo 5’s marketing was very deceitful. By itself it was excellent material to get hyped about, but the final product had nothing to do with what they were hyping in the first place.
343i needs to avoid this with Halo Infinite. Seeing as how it’ll be a launch site for the Series X, it’s quite critical. So far the marketing has been solid, without giving too much away. As we get closer to the release, this needs to be maintained at all costs. Infinite looks to be one of the biggest entries in the series thus far, so please keep it honest and no last-minute changes.
Guardians was an unmitigated mess by way of marketing- some of which seems to have been intentional “misdirection” for the sake of subversion (not a good enough reason on its own to do anything, ever). It’s confusing to consider how much of the marketing mess of H5 was intentional vs how much of it was due to changes in the final product after marketing materials came out.
“Hunt the Truth” was an awesome concept, and it seemed to be going somewhere cool, until the last two episodes came out and it was awful. And then the game came out and it didn’t make any sense in relation.
I think 343i still wants to beat “I love bees” for a subversive and interesting layered multimedia marketing campaign. But, hey should stick to a more traditional marketing campaign for Infinite. Better to do conventional well than to innovate poorly.
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> Guardians was an unmitigated mess by way of marketing- some of which seems to have been intentional “misdirection” for the sake of subversion (not a good enough reason on its own to do anything, ever). It’s confusing to consider how much of the marketing mess of H5 was intentional vs how much of it was due to changes in the final product after marketing materials came out.
>
> “Hunt the Truth” was an awesome concept, and it seemed to be going somewhere cool, until the last two episodes came out and it was awful. And then the game came out and it didn’t make any sense in relation.
>
> I think 343i still wants to beat “I love bees” for a subversive and interesting layered multimedia marketing campaign. But, hey should stick to a more traditional marketing campaign for Infinite. Better to do conventional well than to innovate poorly.
I really enjoyed the HuntTheTruth audio series. I hope people can appreciate and be entertained by it in isolation from Halo 5’s marketing campaign.
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> > 2533274861158694;2:
> > Guardians was an unmitigated mess by way of marketing- some of which seems to have been intentional “misdirection” for the sake of subversion (not a good enough reason on its own to do anything, ever). It’s confusing to consider how much of the marketing mess of H5 was intentional vs how much of it was due to changes in the final product after marketing materials came out.
> >
> > “Hunt the Truth” was an awesome concept, and it seemed to be going somewhere cool, until the last two episodes came out and it was awful. And then the game came out and it didn’t make any sense in relation.
> >
> > I think 343i still wants to beat “I love bees” for a subversive and interesting layered multimedia marketing campaign. But, hey should stick to a more traditional marketing campaign for Infinite. Better to do conventional well than to innovate poorly.
>
> I really enjoyed the HuntTheTruth audio series. I hope people can appreciate and be entertained by it in isolation from Halo 5’s marketing campaign.
I for one most certainly do. The marketing was pretty rock solid outside of Halo 5 itself. Which is a shame, because 343i did a complete takeout in order to subvert our expectations.
I think the marketing will be a lot better this time around because they have came out and said they realized they messed up with H5’s marketing. Whatever it is I’m sure it at least won’t be misguiding.
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> I think the marketing will be a lot better this time around because they have came out and said they realized they messed up with H5’s marketing. Whatever it is I’m sure it at least won’t be misguiding.
Let’s hope they’re honest with that statement. A lot of companies will publicly apologize without ever really meaning it, as long as they continue to meet their bottom line. I’m sure they’re sincere, but let’s hope the stick the landing altogether this time.
After H5 I think 343 is sticking with the more comedic style of marketing that Halo Wars 2 received. Outside of the trailers, the Hunt the Truth audio series was pretty stellar and a great use of previously obscure characters, too bad the story of H5 flopped for me.
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> > 2533275031939856;5:
> > I think the marketing will be a lot better this time around because they have came out and said they realized they messed up with H5’s marketing. Whatever it is I’m sure it at least won’t be misguiding.
>
> Let’s hope they’re honest with that statement. A lot of companies will publicly apologize without ever really meaning it, as long as they continue to meet their bottom line. I’m sure they’re sincere, but let’s hope the stick the landing altogether this time.
I think 343i is one of the companies who wants to please their fans and still try to bring new things in without upsetting people. They constantly pour their resources to things they messed up on trying to make fans happy that most companies wouldn’t have done. MCC launches 2014 and its fixed and runs good and they ported another game and added in new progression. Not many companies would do that for a disaster launch from 5 years ago
on topic to the OP, halo 5 I believe probably had internal qualms about story and when Brian reed took over things probably got scrapped and rewritten. I think what we were marketed was suppose to be the story but something happened internally and we got something different so 343i kinda just had to eat and apologize.
Infinite should be easier to market because it’s returning to a more straight-forward space opera with (hopefully) better character development.
Luckily, the pilot had more character development in the “Discover Hope” trailer than Locke had in the entirety of Halo 5.