Liechtenstein, London Marketing Campaign

Wow!

> Fans and spectators were treated to a spectacular aerial lighting performance, which was visible for miles over London. The “Halo 4” Glyph symbol is one of the largest and brightest man-made structures to ever fly over a capital city and measures 50 feet in diameter and weighs over three tons.

Pic:
http://multiplayer.it/forum/10615819-post11669.html

> HOW TO TRANSFORM A COUNTRY INTO A FUTURISTIC WORLD
>
> Xbox 360 worked with the government-owned Liechtenstein Marketing, which promotes Liechtenstein as a tourism destination and a place to do business, to transform the country.
>
> The unique makeover included:
>
> Reimagining a 13th Century Castle – standing on a 70-metre high spur of rock, Gutenberg Castle, one of the most important historical landmarks of Liechtenstein, took on a new guise as a futuristic military fortification where guests become among the first to play ‘Halo 4’
> Taking over an entire quarry – a working mine became a jaw-dropping arena for sci-fi adventure, with an appearance from the hero of “Halo 4”, the Master Chief, amidst a series of pyrotechnic explosions.
> Creating a Military Camp in the countryside – a local farmer’s field become a post-apocalyptic battle ground.
> Immersive theatre –15 actors took guests on a two-hour adventure which involved decoding a series of cryptic clues to help save mankind from extinction by fighting off the threat of an attack.

Wow, amazing stuff.

Really is.