The problems Halo fans have been having with the launch information and the changes the game will have are mostly irrelevant to the design and marketing team for a few reasons.
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the game isn’t being marketed to halo fans. That’s the simple truth, the game is intended for the larger “free to play” community that will spend money on skins and weapon packs and other battle pass or dlc items like they do in Warzone, fortnite, and apex, etc.
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There aren’t enough halo fans left. Think about that. Die hard halo players don’t even break 20,000 people on a daily basis across all titles. Making a AAA game just for us would be financial suicide and they know it. That’s why they are barebones in regards to features long time fans feel the game needs, because to them they can just release stuff later and the “true” fans will hang around or come back. At least that’s their thought process I’m betting.
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The demographic will be younger. Most of the people upset by new developments right now are old hats, people that have been around since at least 3. This game is being marketed to people whose first halo was 5, or who haven’t played halo at all. That’s because those people are more likely to not give the game up when content is missing at the start.
Now that’s not to say they aren’t at least trying to give fans some things they want. They’ll get there eventually I’m sure. But from a financial side these are major components to what has been the thought process for how this release has to go down. They need a successful launch of the free multiplayer and a campaign that fully functions, even if it’s only solo, because those are how the money is going to come in. That free multiplayer will have so much stuff to buy extra for swag and customization, the free price tag will be moot. That’s the business model these days.
I hope this analysis is easy for people to understand.