Thank you guys so much. I know those Halo Infinite toys are just toys, but to see the iconic Halo look coming back, and looking better than ever has gotten me so excited for Infinite! I’m so damn happy to see Halo go back to what it used to look like, with a modern twist. The beautiful Elites are looking amazing, the grunts are looking like the Halo 2/3/Reach grunts, Spartan armor looks like a mix of Halo 3, Reach, and H2A armor, it just looks fantastic! Again, I know it’s toys, BUT, they look amazing. Thank you so much, 343, you listened to the fans! H4-5’s art style just wasn’t for me, and for a majority of the fan base. I’m so relieved you guys listened to us! THE CLASSIC BR IS BACK!!! I’M SO READY!!
the diegns are mix of 343 era and bungie era and man does it look good if this the art style for the seires moving foward im all for it
I’m liking the positive feedback on the new art style I’ve been seeing. I too like where things are going.
It’s like a sigh of relief seeing the direction they are heading.
I think it’s hilarious that we as Halo fans are so thirsty for information on Infinite that we explode with hype over some toy prototypes.
The toy designs are a relief. Good to see the unique Halo aesthetic making a return.
> 2535431933064458;5:
> I think it’s hilarious that we as Halo fans are so thirsty for information on Infinite that we explode with hype over some toy prototypes.
I think that’s the hidden genius of this minimalist marketing strategy 343 is going with. At least it appears to me to be what they are doing. They hammered us with marketing for H4 and H5, and both of those were less than satisfying games for the fan base. The story of H4 has aged well imo, but H5 has been a shining example of the dangers of excessive marketing.
Now that 343 is just releasing little morsels of information at a time, we’re doing all the marketing for them by pouring over every little detail.
Has there been any confirmation that these toy designs were actually made in collaboration with 343i?
I thought I saw/read on some threads that they were more theoretical designs that were pending approval from the “license holder” (Microsoft).
I just don’t want people to base their expectations of unit design in Infinite off of these toys IF those toys weren’t actually made with 343i’s guidance.
> 2533274935834633;8:
> Has there been any confirmation that these toy designs were actually made in collaboration with 343i?
>
> I thought I saw/read on some threads that they were more theoretical designs that were pending approval from the “license holder” (Microsoft).
>
> I just don’t want people to base their expectations of unit design in Infinite off of these toys IF those toys weren’t actually made with 343i’s guidance.
I’m guessing the preliminary licensing was a prerequisite for the toy manufacturers to even create prototype figures and accessories for the Halo IP. “Pending Lisencer Approval” in this case, I suspect, means that they’ll need to be reviewed and approved by the appropriate liaisons at 343i and/or Microsoft before being put into mass production and distribution.
I could be wrong about some or all of that, but I don’t think just anyone can create prototype toys and collectibles for registered intellectual properties and show them off at an industry event like Toy Fair w/out collaborative approval from the property holders. I think it’s reasonably safe to assume that the basis for the stuff we’re seeing at Toy Fair is based on shared collaborative resources from the dev and marketing teams at 343i. It is very good to keep a grain of skepticism present whenever looking at this kind of stuff, though; even if it is based on legitimate development resources, those resources are - by their very nature - not final. One of the reasons they’ll need to be reviewed by 343i and MS again is definitely to catch any out-of-date details as well as to ensure basic quality and marketability.
Anyone’s welcome to correct me wherever I may have erred in stating any of the above; I’ve worked in the hobby and collectible market in sales and to a very limited extent distribution, but nothing on the production end of things.
> 2533274861158694;9:
> > 2533274935834633;8:
> > Has there been any confirmation that these toy designs were actually made in collaboration with 343i?
> >
> > I thought I saw/read on some threads that they were more theoretical designs that were pending approval from the “license holder” (Microsoft).
> >
> > I just don’t want people to base their expectations of unit design in Infinite off of these toys IF those toys weren’t actually made with 343i’s guidance.
>
> I’m guessing the preliminary licensing was a prerequisite for the toy manufacturers to even create prototype figures and accessories for the Halo IP. “Pending Lisencer Approval” in this case, I suspect, means that they’ll need to be reviewed and approved by the appropriate liaisons at 343i and/or Microsoft before being put into mass production and distribution.
>
> I could be wrong about some or all of that, but I don’t think just anyone can create prototype toys and collectibles for registered intellectual properties and show them off at an industry event like Toy Fair w/out collaborative approval from the property holders. I think it’s reasonably safe to assume that the basis for the stuff we’re seeing at Toy Fair is based on shared collaborative resources from the dev and marketing teams at 343i. It is very good to keep a grain of skepticism present whenever looking at this kind of stuff, though; even if it is based on legitimate development resources, those resources are - by their very nature - not final. One of the reasons they’ll need to be reviewed by 343i and MS again is definitely to catch any out-of-date details as well as to ensure basic quality and marketability.
>
> Anyone’s welcome to correct me wherever I may have erred in stating any of the above; I’ve worked in the hobby and collectible market in sales and to a very limited extent distribution, but nothing on the production end of things.
Nice response, and that’s what I was assuming as well but I wanted some confirmation.
I’d imagine you would receive a cease & desist letter, at a minimum, from Microsoft if these toys had been created without some sort of approval from 343i.
Displaying them at an official event gives credibility to them being “authorized designs” or something to that effect.
> 2535435902217648;7:
> > 2535431933064458;5:
> > I think it’s hilarious that we as Halo fans are so thirsty for information on Infinite that we explode with hype over some toy prototypes.
>
> I think that’s the hidden genius of this minimalist marketing strategy 343 is going with. At least it appears to me to be what they are doing. They hammered us with marketing for H4 and H5, and both of those were less than satisfying games for the fan base. The story of H4 has aged well imo, but H5 has been a shining example of the dangers of excessive marketing.
>
> Now that 343 is just releasing little morsels of information at a time, we’re doing all the marketing for them by pouring over every little detail.
True, but with a half billion budget, I’m sure a ton of that will be into marketing around E-3 and the big push leading up to launch. It’ll be like a light switch come Summer time.
> 2649885852180786;11:
> > 2535435902217648;7:
> > > 2535431933064458;5:
> > > I think it’s hilarious that we as Halo fans are so thirsty for information on Infinite that we explode with hype over some toy prototypes.
> >
> > I think that’s the hidden genius of this minimalist marketing strategy 343 is going with. At least it appears to me to be what they are doing. They hammered us with marketing for H4 and H5, and both of those were less than satisfying games for the fan base. The story of H4 has aged well imo, but H5 has been a shining example of the dangers of excessive marketing.
> >
> > Now that 343 is just releasing little morsels of information at a time, we’re doing all the marketing for them by pouring over every little detail.
>
> True, but with a half billion budget, I’m sure a ton of that will be into marketing around E-3 and the big push leading up to launch. It’ll be like a light switch come Summer time.
Maybe, but I think a good chunk of that budget was attributed to the Slipspace Engine. I might be wrong about that though.
If I am wrong, then I’m fine with a tight, clean, and interesting marketing campaign a few months before the game drops. Extensive multi-year marketing campaigns can get monotonous if not handled right.
> 2535435902217648;7:
> > 2535431933064458;5:
> > I think it’s hilarious that we as Halo fans are so thirsty for information on Infinite that we explode with hype over some toy prototypes.
>
> I think that’s the hidden genius of this minimalist marketing strategy 343 is going with. At least it appears to me to be what they are doing. They hammered us with marketing for H4 and H5, and both of those were less than satisfying games for the fan base. The story of H4 has aged well imo, but H5 has been a shining example of the dangers of excessive marketing.
>
> Now that 343 is just releasing little morsels of information at a time, we’re doing all the marketing for them by pouring over every little detail.
youtu.be/0UvLrsxjg30
Hidden genius? Last time around 343 screwed up so badly they were releasing trailers for a game that didn’t even exist. Clearly Infinite’s marketing team is working on the bold strategy that you can’t drop a fake advert if you don’t drop any adverts at all. It’s not genius so much as a knee jerk reaction, much like the entirety of Halo 5 was a knee jerk reaction to Halo 4.
> 2535415594560209;13:
> > 2535435902217648;7:
> > > 2535431933064458;5:
> > > I think it’s hilarious that we as Halo fans are so thirsty for information on Infinite that we explode with hype over some toy prototypes.
> >
> > I think that’s the hidden genius of this minimalist marketing strategy 343 is going with. At least it appears to me to be what they are doing. They hammered us with marketing for H4 and H5, and both of those were less than satisfying games for the fan base. The story of H4 has aged well imo, but H5 has been a shining example of the dangers of excessive marketing.
> >
> > Now that 343 is just releasing little morsels of information at a time, we’re doing all the marketing for them by pouring over every little detail.
>
> youtu.be/0UvLrsxjg30
>
> Hidden genius? Last time around 343 screwed up so badly they were releasing trailers for a game that didn’t even exist. Clearly Infinite’s marketing team is working on the bold strategy that you can’t drop a fake advert if you don’t drop any adverts at all. It’s not genius so much as a knee jerk reaction, much like the entirety of Halo 5 was a knee jerk reaction to Halo 4.
To be fair, the whole Hi production is a knee jerk reaction towards everything 343i and MS did under Don Matrick. It’s not much different from the situation Disney is in right now with Star Wars. Question is, are we getting “The Rise of Skywalker” or “The Mandalorian”? Because when you think about it both are huge pandering attempts at the end of the line, and so is Hi so far!