Halo 5's Misleading Trailers And Ad's

Halo 5’s trailers always had talk about how you would hunt the chief and there would be two sides. But realistically there was ONE SIDE.
All you do is play as Locke, over and over. This is HALO and this is why people buy the game. MASTER CHIEF IS THE FACE OF HALO. And they throw it away.
You play 3/15 missions as chief and there is NO HUNT in the campaign. The campaign is also very short.

Also please don’t tell me Frank’s response to my question when he says you see things chief has done… like… omg.

It was misleading yes, but I think the point of it wasn’t more about the game it was about propaganda and what the public think. I think the advertisements were good because it showed a story from a different perspective. ONI didn’t want the public to know what was really happening so they just said what they wanted. Those ads seems like not just ads for us in the real world but they are also news casts in the halo universe just trying to cover everything up. Sorry if it’s confusing it’s kinda hard to explain but I don’t know.

Between the ads and Hunt the truth, it made it appear as if there would be either an epic fight between them or some sort of choice to be made on whose side to choose. Neither of those occurred. Also, a mere 3 missions as Chief was extremely disappointing as well as 3 missions being “Run around the base and talk to people”

> 2533274809145045;2:
> It was misleading yes, but I think the point of it wasn’t more about the game it was about propaganda and what the public think. I think the advertisements were good because it showed a story from a different perspective. ONI didn’t want the public to know what was really happening so they just said what they wanted. Those ads seems like not just ads for us in the real world but they are also news casts in the halo universe just trying to cover everything up. Sorry if it’s confusing it’s kinda hard to explain but I don’t know.

I keep hearing this explanation (“it was propaganda”) as to why the ads were good, but what is the point? Who cares what the fictional public of the Halo universe thinks? They have no impact on the games stories or the characters. Same with ONI. We are supposed to believe that they are shady, but who cares? They have absolutely nothing to do with the main series Halo story.

Also, it didn’t show the story from a different perspective, it just completely had nothing to do with it. Chief was never a traitor, and no one ever thinks of him as such. So why would ONI frame him for being a traitor? It makes no sense and never comes close to featuring into the story. And what would be the point of covering things up? Everyone already knows the Guardians are rising, you can’t hide that, so what would “propaganda” change about that?

Point is, these ads weren’t “meta”, they were just poorly constructed and executed.

I wish they stayed to the trailer’s ideas, could have been a whole lot better of a story.

> 2535427499121034;4:
> > 2533274809145045;2:
> > It was misleading yes, but I think the point of it wasn’t more about the game it was about propaganda and what the public think. I think the advertisements were good because it showed a story from a different perspective. ONI didn’t want the public to know what was really happening so they just said what they wanted. Those ads seems like not just ads for us in the real world but they are also news casts in the halo universe just trying to cover everything up. Sorry if it’s confusing it’s kinda hard to explain but I don’t know.
>
>
> I keep hearing this explanation (“it was propaganda”) as to why the ads were good, but what is the point? Who cares what the fictional public of the Halo universe thinks? They have no impact on the games stories or the characters. Same with ONI. We are supposed to believe that they are shady, but who cares? They have absolutely nothing to do with the main series Halo story.
>
> Also, it didn’t show the story from a different perspective, it just completely had nothing to do with it. Chief was never a traitor, and no one ever thinks of him as such. So why would ONI frame him for being a traitor? It makes no sense and never comes close to featuring into the story. And what would be the point of covering things up? Everyone already knows the Guardians are rising, you can’t hide that, so what would “propaganda” change about that?
>
> Point is, these ads weren’t “meta”, they were just poorly constructed and executed.

Mr. Buzzkill…
Not everyone would know about what was going on, remember Harvest? took several years before anyone knew what had happened on Harvest before people started to panic, why? Because ONI covered most of it up, just like they did in these ads, these ads are meta :stuck_out_tongue:

I prefer the trailer in the E3

> 2533274885302961;7:
> I prefer the trailer in the E3

Yes and then little details they gave us after. It would actually be Halo 5: Guardians.
Chief gone missing to search for whatever (the guardians, mendicant bias, cortana,etc.).

I remember dreaming of going through a desert area with a background of Reach from that trailer for Halo 5’s campaign. When all the trailers built up I was so exited to begin the hunt… but it was berly even called a hunt that lasted 2 missions.

Yes, the ads were 100% misleading. And Hunt The Truth was better than Halo 5 writing-wise to top that…

Whatever story they were going for when they started Halo 5 and its marketing - that’s the story I’m sure would’ve been fantastic. Not sure what happened to it. The new one was clearly haphazardly put together last minute. And, for that, I’ll give that it was pretty good.

> 2533274807399716;6:
> Because ONI covered most of it up, just like they did in these ads, these ads are meta :stuck_out_tongue:

Respectfully, that explanation reeks of after-the-fact rationalization. Like, it’s okay to like Halo 5’s story and still acknowledge that mistakes were made with the ads. :\

commercials have bad records

343i completely manipulated the entire Halo community into buy this Halo game expecting an epic campaign with a story featuring the hunted and the hunter. Heck yeah, they tricked us.

> 2533274857577417;12:
> 343i completely manipulated the entire Halo community into buy this Halo game expecting an epic campaign with a story featuring the hunted and the hunter. Heck yeah, they tricked us.

by that logic all companies should be castrated for misrepresenting their final product, so for example McDonalds shows a salad making people assume its healthy when in reality its one of their least healthy products, dont see people throwing a fit. Advertisement part of the company was to sell the game (343 provided the gameplay they didnt create all the ads) they intrigued you and you bought it, movie trailers do the same exact thing. It sucks sure but its not going to end.

“Misleading” is putting it lightly.

I’m not gonna judge the Campaign based on the advertisements (it has enough flaws of its own as is), but seriously…the ads had little to nothing to do with the game. Even HuntTheTruth was entirely irrelevant.

Let’s just forget we saw the ads. Remember every time a member from 343i talked about the campaign? It was always about the hunt, Chief being the main character, no major characters being wiped out in a dumb way, character development, a long 8-12 hour campaign on normal mode, and an unexpected plot twist. The ads weren’t the only liars, it was also 343i in general. So no ONI cover-up can cover up this failure.

> 2533274819302824;14:
> “Misleading” is putting it lightly.
>
> I’m not gonna judge the Campaign based on the advertisements (it has enough flaws of its own as is), but seriously…the ads had little to nothing to do with the game. Even HuntTheTruth was entirely irrelevant.

not entirely due to the fact that they introduced the concept of the guardians and made us witness the devastation their bringing caused. I see how they wanted to tie that in and make the hole scene were john is asking Cortana how many people died more powerful, though it ended up falling flat.

I do wish characters were mentioned between the hunt on the game, definitely a missed opportunity

> 2533274840624875;13:
> > 2533274857577417;12:
> > 343i completely manipulated the entire Halo community into buy this Halo game expecting an epic campaign with a story featuring the hunted and the hunter. Heck yeah, they tricked us.
>
>
> by that logic all companies should be castrated for misrepresenting their final product, so for example McDonalds shows a salad making people assume its healthy when in reality its one of their least healthy products, dont see people throwing a fit. Advertisement part of the company was to sell the game (343 provided the gameplay they didnt create all the ads) they intrigued you and you bought it, movie trailers do the same exact thing. It sucks sure but its not going to end.

You’re comparing a video game to a fast food restaurant… Intrigued? Really? That advertisement and Hunt the Truth was the biggest hype for a Halo game yet, and nothing in the campaign reflected it at all. They lied about the campaign and story during group discussions or videos. Don’t defend 343i by comparing this false advertisement to an assumed healthy salad. 343i themselves said you will play as the Hunted in Halo 5 with this epic story that will change the universe. This has nothing to do with salads. What are you going on about?

> 2533274857577417;17:
> > 2533274840624875;13:
> > > 2533274857577417;12:
> > > 343i completely manipulated the entire Halo community into buy this Halo game expecting an epic campaign with a story featuring the hunted and the hunter. Heck yeah, they tricked us.
> >
> >
> > by that logic all companies should be castrated for misrepresenting their final product, so for example McDonalds shows a salad making people assume its healthy when in reality its one of their least healthy products, dont see people throwing a fit. Advertisement part of the company was to sell the game (343 provided the gameplay they didnt create all the ads) they intrigued you and you bought it, movie trailers do the same exact thing. It sucks sure but its not going to end.
>
>
> You’re comparing a video game to a fast food restaurant… Intrigued? Really? That advertisement and Hunt the Truth was the biggest hype for a Halo game yet, and nothing in the campaign reflected it at all. They lied about the campaign and story during group discussions or videos. Don’t defend 343i by comparing this false advertisement to an assumed healthy salad. 343i themselves said you will play as the Hunted in Halo 5 with this epic story that will change the universe. This has nothing to do with salads. What are you going on about?

jeez I compared advertisements cause thats what they were, i was not referring to Hunt the Truth, if I was I would have said so, I was referring to their TV commercials. Which can be compared to any commercial of any kind. Their goal was to catch the consumers eye and thats exactly what they did, from an advertisement standpoint they did a great job, from a consumer obviously not so much. I was merely saying the misrepresentation of the final products happens ALL the time, its nothing new, im not saying its right.

Anyway whether you noticed or not, Hunt the Truth did 1 thing or at least attempted to, it intoduced the concepts of the gaurdians to the players and made them witness the distruction that followed their rising. Its obvious they wanted players to have that in mind while John confronted Cortana on how many people died due to the gaurdians and than emphasize how cortana has complete disregard for the results of her actions. Do I think it worked as well as it could have, of course not but I still recognize the tie in between the two, saying that Hunt the Truth was like I said before they should have included the characters from Hunt the Truth in someway but that didnt happen.

> 2533275050532363;1:
> Halo 5’s trailers always had talk about how you would hunt the chief and there would be two sides. But realistically there was ONE SIDE.
> All you do is play as Locke, over and over. This is HALO and this is why people buy the game. MASTER CHIEF IS THE FACE OF HALO. And they throw it away.
> You play 3/15 missions as chief and there is NO HUNT in the campaign. The campaign is also very short.
>
> Also please don’t tell me Frank’s response to my question when he says you see things chief has done… like… omg.

I agree.