Halo 5's Advertisement Campaign Wasn't A Lie.

Hear me out.

Don’t read if you don’t like speculation and/or long ranting.

I don’t think the Legendary Locke Vs Chief advertisement campaign was a lie.

Before you say "We were cheated and 343 are lying -Yoinks!-, no, just no. The campaign was pretty good for me and that’s my opinion and considering how eager a lot of fans are willing to hate on it, I THOUGHT I WAS FUN. The storytelling was decent, the story arcs were pretty well done and the obvious Cortana/Chief almost-romance thing going on, I was hooked.

I’ve always looked at a game’s (particularly Halo’s story) and dote on every aspect of it and every emotion it conveys. My understanding is that Cortana wanted to keep Chief safe cause he had taken care of her all these years and well, she loves him. But after going to the forerunner networked planet and she got all that power, she finally was able to return the favor to John by locking him and his close brother and sisters (his squad) until away till the galaxy was completely void of all dangers to harm him. In her eyes, she was helping the man she loved, but she had just been overwhelmed by the sudden influence she had on the universe, and she’s still going to try to make the galaxy a safe place on failing to subdue John.

At least, that’s what I interpreted the story as. Yall can complain about the gameplay as much as you want, but that seems to me like a good storyline, give or take a few points for the delivery of it.

Now, as my observations tell me, the events in the advertisements that 343 rolled out HAVE NOT HAPPENED YET. The key to telling that is because Chief’s helmet is cracked in all (or most of them, I haven’t seen them in a while, correct me if I’m wrong.). Which means, 343 didn’t technically lie. I believe they were more of a foreshadowing of what’s to come. Hell, ONI wasn’t even mentioned in the game and Chief and his squad never really went AWOL yet.
This was me merely ranting cause I had to vent all my thoughts on the campaign.

Please don’t post how much you’ve disliked the gameplay/story of it, I assure you that we’ve seen enough of all your posts about it.

If I’m understanding you correctly, you’re saying that the events which transpired in the advertising haven’t happened yet? Which is to say that the events which occurred in the advertisements of Halo 5 didn’t represent what actually happened in Halo 5? I can’t argue with that.

Yeah I feel like all the trailers and such are actually Halo 6 trailers…

I feel like it makes more sense that Master Chief would become reckless and act like he did in the trailers in H6 as he probably sees cortana as his responsibility…

The tone being off is why I call them liars. They pitched it as a manhunt for a traitor that had dark themes. None of that was in the game.

> 2533274803493024;4:
> The tone being off is why I call them liars. They pitched it as a manhunt for a traitor that had dark themes. None of that was in the game.

The tone wasn’t off at all, the “manhunt for the traitor” hasn’t even happened yet, you get that right?

H2A legendary ending/opening and terminals do NOT have continuity

your argument for the ads is sound but that doesnt excuse the BLATANT broken continuity between locke/arbiter scenes

> 2533274823519895;2:
> If I’m understanding you correctly, you’re saying that the events which transpired in the advertising haven’t happened yet? Which is to say that the events which occurred in the advertisements of Halo 5 didn’t represent what actually happened in Halo 5? I can’t argue with that.

In the contrary, the Halo 5 advertisements advertised Halo 5, but the events themselves are foreshadowments. Open up your perspective on things before you criticize.

> 2535439780801708;3:
> Yeah I feel like all the trailers and such are actually Halo 6 trailers…

This man’s statement pretty much sums up what I’m trying to say. Props.

i liked the campaign, its just not the campaign that i was expecting from the advertisements and what they were saying the campaign was. it’s already too late for the events to happen… chief was already retrieved and i’ve got a hard time believing he’d let cortana woo him twice. chief already knows what cortana is up to and he does not agree with it. the only advertisements i remember as showing a cracked visor was the first e3 ad and the one where locke is about to kill chief while he’s on the ground. (his visor is fine in the 2nd version)

> 2533274994400673;1:
> Hear me out.
>
> Don’t read if you don’t like speculation and/or long ranting.
>
>
> I don’t think the Legendary Locke Vs Chief advertisement campaign was a lie.
>
> Before you say "We were cheated and 343 are lying -Yoinks!-, no, just no. The campaign was pretty good for me and that’s my opinion and considering how eager a lot of fans are willing to hate on it, I THOUGHT I WAS FUN. The storytelling was decent, the story arcs were pretty well done and the obvious Cortana/Chief almost-romance thing going on, I was hooked.
>
> I’ve always looked at a game’s (particularly Halo’s story) and dote on every aspect of it and every emotion it conveys. My understanding is that Cortana wanted to keep Chief safe cause he had taken care of her all these years and well, she loves him. But after going to the forerunner networked planet and she got all that power, she finally was able to return the favor to John by locking him and his close brother and sisters (his squad) until away till the galaxy was completely void of all dangers to harm him. In her eyes, she was helping the man she loved, but she had just been overwhelmed by the sudden influence she had on the universe, and she’s still going to try to make the galaxy a safe place on failing to subdue John.
>
> At least, that’s what I interpreted the story as. Yall can complain about the gameplay as much as you want, but that seems to me like a good storyline, give or take a few points for the delivery of it.
>
> Now, as my observations tell me, the events in the advertisements that 343 rolled out HAVE NOT HAPPENED YET. The key to telling that is because Chief’s helmet is cracked in all (or most of them, I haven’t seen them in a while, correct me if I’m wrong.). Which means, 343 didn’t technically lie. I believe they were more of a foreshadowing of what’s to come. Hell, ONI wasn’t even mentioned in the game and Chief and his squad never really went AWOL yet.
> This was me merely ranting cause I had to vent all my thoughts on the campaign.
>
> Please don’t post how much you’ve disliked the gameplay/story of it, I assure you that we’ve seen enough of all your posts about it.

Why would they advertise a story that doesn’t take place in the game they’re advertising?

I think at least for me, what I was disappointed about was that 343 created this big buildup of a fight that never really happened. They made it seem like Chief was becoming this villainous character. They made it appear that Locke was going to have this epic chase and all-out duel with Chief. It was a scenario that had a lot of potential that just went poof into thin air so it was a major letdown for me.

It was all basically just a miscommunication, so Locke went to check up on Chief and they shook hands and went home.

> 2533274808132968;9:
> i liked the campaign, its just not the campaign that i was expecting from the advertisements and what they were saying the campaign was. it’s already too late for the events to happen… chief was already retrieved and i’ve got a hard time believing he’d let cortana woo him twice. chief already knows what cortana is up to and he does not agree with it. the only advertisements i remember as showing a cracked visor was the first e3 ad and the one where locke is about to kill chief while he’s on the ground. (his visor is fine in the 2nd version)

Don’t you think it’s odd that they put a HUGE emphasis on his visor being cracked? That’s cause it’s a pivotal point in the story. Chief gets his visor smashed only halfway the story of Halo 5, and the events in the trailers obviously didn’t happen in the game. Chief was looking for something far away in the E3 trailor, and Chief and Locke are obviously fighting about something else entirely besides being AWOL, hence the ONI cover up trailors.

Ergo, hasn’t happened yet, which are foreshadowments. 343 may have flaws but they’re not blind to their own storytelling, guys.

Open up your imaginations and your perspectives fr a second guys.

The fact that his visor’s cracked in pretty much all the trailors is a dead give away.

343 is a little bit smarter than what you give them credit for. They’re not going to just blindly advertise a game’s storyline that they totally scratched and rehashed.

No, they were foreshadowing what’s to come.

Yes, I loved this scene from the campaign, wait, it wasn’t in the campaign.

Halo 5 trailer

Advertising was totally on the ball, he said sarcastically.

> 2533274994400673;5:
> > 2533274803493024;4:
> > The tone being off is why I call them liars. They pitched it as a manhunt for a traitor that had dark themes. None of that was in the game.
>
>
> The tone wasn’t off at all, the “manhunt for the traitor” hasn’t even happened yet, you get that right?

The problem is, you’d basically have to create another conflict between Chief and Locke. Something like Locke wants to kill Cortana and Chief is trying to fix her so they fight each other. But that would just be redundant after their current conflict (the hunt) was just resolved.

That would make for a better story for Halo 6, however. But that wouldn’t make me any happier about how Halo 5’s story was just used as a terrible placeholder.

> 2535439780801708;3:
> Yeah I feel like all the trailers and such are actually Halo 6 trailers…
>
> I feel like it makes more sense that Master Chief would become reckless and act like he did in the trailers in H6 as he probably sees cortana as his responsibility…

Exactly! I wish other people would actually dote on the storit’s of things so they get what’s trying to be conveyed.

The E3 trailor why would Chief be looking for the Guardian-like thing on some unknown planet BEFORE he knew what they were supposedly?

And the whole ONI thing, they haven’t even ordered the hit on him yet.

> 2533274994400673;5:
> > 2533274803493024;4:
> > The tone being off is why I call them liars. They pitched it as a manhunt for a traitor that had dark themes. None of that was in the game.
>
>
> The tone wasn’t off at all, the “manhunt for the traitor” hasn’t even happened yet, you get that right?

Then the advertisement for Halo 5 that we got is not for Halo 5.
Thus, Halo 5 wasn’t advertised, or we got lied to.

> 2533274802580578;14:
> > 2533274994400673;5:
> > > 2533274803493024;4:
> > > The tone being off is why I call them liars. They pitched it as a manhunt for a traitor that had dark themes. None of that was in the game.
> >
> >
> > The tone wasn’t off at all, the “manhunt for the traitor” hasn’t even happened yet, you get that right?
>
>
> The problem is, you’d basically have to create another conflict between Chief and Locke. Something like Locke wants to kill Cortana and Chief is trying to fix her so they fight each other. But that would just be redundant after their current conflict (the hunt) was just resolved.
>
> That would make for a better story for Halo 6, however. But that wouldn’t make me any happier about how Halo 5’s story was just used as a terrible placeholder.

Technically it was used as a placeholder, and Locke’s hunt hadn’t even started yet, if you pay attention to radio chatter they’re doing a search and retrieval mission. The story arc between Lock and Chief obviously hasn’t happened yet, considering they haven’t had a conflict of ideals or motives yet.

he’s obviously looking for cortana in the trailer, as he holds up her chip… but he already knows what she is in the halo 5 story. (and after rewatching the locke ad his visor is not cracked in that one) and by “oni cover up” trailer I assume you mean this, which specificly mentions meridian, a place halo 5 has already visited and pretty much destroyed. this is the truth version of it… and it has already happened. they now have the master chief, which would not make any sense as to why they would kill them there if they actually wanted to kill him. (because he is a traitor, but could be oni lie) there is no reason for chief to become a traitor right now. cortana is endangering ALL LIFE in the galaxy and she has to be stopped.

> 2533274994400673;17:
> > 2533274802580578;14:
> > > 2533274994400673;5:
> > > > 2533274803493024;4:
> > > > The tone being off is why I call them liars. They pitched it as a manhunt for a traitor that had dark themes. None of that was in the game.
>
>
> Technically it was used as a placeholder, and Locke’s hunt hadn’t even started yet, if you pay attention to radio chatter they’re doing a search and retrieval mission. The story arc between Lock and Chief obviously hasn’t happened yet, considering they haven’t had a conflict of ideals or motives yet.

Which again, is fine if you don’t mind Halo 5 missing all of that.

It would have been better if they had advertised: Halo 5: Introducing Spartan Locke and a few of the things on his agenda.

> 2533274795123910;16:
> > 2533274994400673;5:
> > > 2533274803493024;4:
> > > The tone being off is why I call them liars. They pitched it as a manhunt for a traitor that had dark themes. None of that was in the game.
> >
> >
> > The tone wasn’t off at all, the “manhunt for the traitor” hasn’t even happened yet, you get that right?
>
>
> Then the advertisement for Halo 5 that we got is not for Halo 5.
> Thus, Halo 5 wasn’t advertised, or we got lied to.

They advertised events that hadn’t happened yet, foreshadowment. Emphasis on the FORE.
Halo 5 was advertised and you didn’t get lied to.

Shame on them on giving us a sneak peak for what’s beyond Halo 5’s story, right?..

It’s a marketing and storytelling technique and it doesn’t take half a brain to put all of them together plus the events that happened in the game. They didn’t assure you that the events in the commercial was Halo 5 itself, did they?

Hell, even at the E3 cloaked-Chief trailor event they emphasized to the crowd and via media; “This is NOT Halo5.”

What rule constricts a game company to advertise their games in chronological order they’re being released in?