Good job with the marketing 343.

So i’ve seen a few people saying 343 haven’t done a very good job with the marketing of halo 4. At first i was inclined to agree, but i decided to check out the video game charts website to see what is really going on.

This is what i found…

So Halo: 4 i #2 on the USA charts right now. I’m not sure whether or not to be surprised. On one hand, 343 hasn’t seemed to do very much marketing outside of conventions and YouTube. But on the other hand, Halo has such a large fan-base, i probably should have known it would be pretty high on the list. But anyway, props to 343 for having made a game that has had little marketing, yet is at the top of the charts.

Also just a side note. I believe i heard in either a bulletin or an interview that Frankie said there would be a tv spot coming out at the end of the month. Can’t remember where i heard that or if i completely misheard it, but just wanted to let you all know of the possibility.

So what do you guys think about this and what do you think might happen if a tv spot does come out in the next few weeks?

A lot more people would get interested and buy it.

Here, here!!

Halo 4 got a decent jump in the amount of pre orders compared to a few weeks back

Well, I’ve been thinking about it, and here’s my theory about Pre-Orders in general. I’m just going to use CoD and Halo for examples:

So, lets look at Call of Duty, CoD’s main selling audience is the casual crowd (for the most part). Casual gamers aren’t “connected” in the gaming world as a Dedicated game, so they don’t really notice pre-ordering. Now, when release day hits, they see it in the store, and buy it. Since CoD has less “Hardcore Fans”, it gets less pre-orders (it still gets a lot, but that’s because stores like Gamestop have been giving out pre-order bonuses by the pound, which entices the younger audience to pre-order it, but that’s beside the point).

Now lets go to Halo. Halo’s community is made up of a lot more “Hardcore Gamers”, as I’ll call them. Halo fans generally seem to stay aware of their community more, especially with apps like Halo Waypoint coming out, making them aware of what’s happening. Hardcore Gamers are more “intuned” to stuff like Pre-Ordering, so they pre-order new Halo games, even though adds and stuff for Halo are few and far.

So, to conclude my post, Halo will most definitely get more pre-orders, but it will get a lot less overall sales than CoD, because CoD gets most of its money from Casual players who aren’t involved in the community.

I’m pretty sure they invested a lot into FUD. But a Halo 4 commercial would be awesome nonetheless. but honestly i don’t believe i’ve seen a Blops2 commercial now that you mention it.

This discussion should be held here.

Do people still think VGChartz is accurate!!!

Hey, we got Mtn Dew. I’m happy.

You also have to take into account that Call of Dooty is multi-plat, which means more people know about it when a new game comes out, which means more word-of-mouth, which means more pre-orders, etc. For Halo 4 to be at #2 above ANY multi-platform game, is outstanding.

Even if it only beats out one port of a multi-platform game (i.e. the XBOX 360 pre-order sales for [insert game here]), it’s still impressive because Halo 4 is generally only talked about by XBOX fans, not fans of EVERY console.

Slightly off-topic: I have seen many, MANY PS3 and Nintendo fanboys on other multi-console related sites talking about how they actually want an XBOX 360 simply to play Halo 4. That’s saying a lot, considering the general and overall pigheadedness and stubborn nature of fanboys of ANY console :stuck_out_tongue:

> Well, I’ve been thinking about it, and here’s my theory about Pre-Orders in general. I’m just going to use CoD and Halo for examples:
>
> So, lets look at Call of Duty, CoD’s main selling audience is the casual crowd (for the most part). Casual gamers aren’t “connected” in the gaming world as a Dedicated game, so they don’t really notice pre-ordering. Now, when release day hits, they see it in the store, and buy it. Since CoD has less “Hardcore Fans”, it gets less pre-orders (it still gets a lot, but that’s because stores like Gamestop have been giving out pre-order bonuses by the pound, which entices the younger audience to pre-order it, but that’s beside the point).
>
> Now lets go to Halo. Halo’s community is made up of a lot more “Hardcore Gamers”, as I’ll call them. Halo fans generally seem to stay aware of their community more, especially with apps like Halo Waypoint coming out, making them aware of what’s happening. Hardcore Gamers are more “intuned” to stuff like Pre-Ordering, so they pre-order new Halo games, even though adds and stuff for Halo are few and far.
>
> So, to conclude my post, Halo will most definitely get more pre-orders, but it will get a lot less overall sales than CoD, because CoD gets most of its money from Casual players who aren’t involved in the community.

Uhh… wat?

Halo tends to pull younger annoying people.
CoD tends to pull older annoying people.

Outside of that… you’ve pretty much got the same community makeup between the both of them.

I recognize this is a Halo-biased forum and all, but speaking objectively, what you said just ain’t true.

Using my own experiences as an example, I know alot more CoD-only players (read: “hardcore”) than I do Halo-only players. The average Halo player I encounter plays a much wider variety of games than a CoD player does. Hell, I’ve seen more than a few people who’s recently played games looks like something along the lines of CoD MW3, CoD BO, CoD MW2, etc etc. Can’t say I’ve ever seen anyone with multiple recently played Halos.

Not to mention if you wanted to try to apply any sort of stats to it; using the Top 10 XBL games than Major Nelson posts, Halo has been getting its -Yoink- kicked for a very long time. Casual players will play whatever -> hardcores tend to keep a specific game on top. Not to say that that’s always the case, but it’s the more likely scenario, which would yet again oppose your argument.

Personally, I do think Halo 4 could use more advertisement. FuD is nice and all, but outside of people around here and the like, nobody cares about it. I told a friend about Halo 4 not too long ago (mind you, he loves all of the Halo games, unlike me who only loves CE and somewhat like Reach) and his first response was “there’s a Halo 4?”

Seriously, Halo 4 is still practically a secret at this point compared to what it could/should be.

Then again, maybe that’s their intent. Maybe Halo 4 will be more intended for the “old schoolers” and/or past fans. I’m perfectly fine with that, seeing as Halo’s community typically gets worse with every release anyway.

Honestly, why does CoD Black ops have more pre-orders than Halo 4?

It’s gonna be the same thing as every other CoD…

but at the rate pre-orders are going for Halo 4 expect to see it probably hit 1.2 million.

Decent number, but it’s HALO 4. I would expect it to be outpacing Black ops by a couple hundred thousand at the least.

Unless there is a tv spot commercial and the gamefuel combined advertising bumps up pre-orders weekly 30,000 or so.

All depends on how people spread the word and if they encourage their friends to get it, as well as hype it up.

I think the marketing has been somewhat weak. But 343 fully knows this, I think their idea is that after the game is out and people say “its amazing” other people will go and buy it.

Interesting numbers, hopefully the pre-orders sky rocket the last 4 weeks.

Advertising should be ramped up right now, at this exact time. with 4 weeks left, that is a good window to get everyone excited and to even be aware that the game is coming out. HYPE is everything.

> Honestly, why does CoD Black ops have more pre-orders than Halo 4?
>
> It’s gonna be the same thing as every other CoD…

People are not that smart…

Well, They do need some more advertising. But they do have some events to play.

I just want another -Yoink- trailer like the ones we have had in the past.

Let THEM worry about marketing. I swear, people find the smallest things to complain about. Some things I can understand, but the marketing? What effect does it have on your enjoyment if the game sells 900,000…or 1,000,000? They know what they’re doing. This is microsoft’s baby. It’s Halo we’re talking about here. The marketing will be fine. We still have 4 weeks to go, I guarantee you gamers already know about the game already through all the news and updates on gaming websites and magazines, and i’m sure the commercials and site advertisements will kick in soon.

There will be ads at Wal-Mart, Gamestop, Best Buy…

There will be commercials and spots on T.V.

There will be Mountain Dew and Doritos with Halo advertised on the cover.

It’ll be fine.

i thought ms did the marketing.

343 does the game

Well most places are out of pre-orders so I’m guessing so far so good. And stated before, I’m sure as we get closer they will roll out a media blitz of stuff online, on tv, or through other products. I mean its what the 6th “halo” game? It pretty much sells itself too.

> Let THEM worry about marketing. I swear, people find the smallest things to complain about. Some things I can understand, but the marketing? What effect does it have on your enjoyment if the game sells 900,000…or 1,000,000? They know what they’re doing. This is microsoft’s baby. It’s Halo we’re talking about here. The marketing will be fine. We still have 4 weeks to go, <mark>I guarantee you gamers already know about the game already through all the news and updates on gaming websites and magazine</mark>s, and i’m sure the commercials and site advertisements will kick in soon.
>
> There will be ads at Wal-Mart, Gamestop, Best Buy…
>
> There will be commercials and spots on T.V.
>
> There will be Mountain Dew and Doritos with Halo advertised on the cover.
>
> It’ll be fine.

Go onto the other websites, it’s funny how completely misinformed some people are about halo 4.
Unless someone follows waypoint or HBO,halo4nations,thehalocoucil, they probably don’t really know what’s up.

> Uhh… wat?
>
> Halo tends to pull younger annoying people.
> CoD tends to pull older annoying people.

Hmm… I think you have this backwards.

Halo tends to pull older annoying people.
CoD tends to pull younger annoying people.

There fixed it.