Aside from being manipulative and insulting, FOMO is actively hurting this game.
The rotating store is a huge contributor to why people are up in arms about the pricing system. It uses FOMO to pressure players to buy the things they like NOW because, if they don’t, those items may never appear again, or not for a very long time. This, combined with everything being in bundles, is a HUGE contributor to why players are feeling price gouged. There are effectively 13 “armor slots” - if all the components we want for an armor set are spread across 13 different Legendary packs, that costs a whopping $260 for an armor set. And, since we don’t even know what’s coming to the store, we have even MORE pressure to buy NOW or potentially forever miss out.
The solution is simple. Bundles can still rotate through (and be actual DEALS), but all armor added to the store should remain there permanently and should be able to be purchased as individual pieces (except shoulders, which should come as a set).
The other, more damning FOMO problem is the Weekly Ultimate Challenge. While not bad in theory, the problem is that this is a huge part of what’s causing players to ONLY focus on Challenges - because they fear they will miss out on unlocking the weekly Ultimate, especially before it’s too late to finish (17 wins ain’t easy for some people) rather than playing more naturally (which would be the case if all challenges could be worked on simultaneously).
Again, the solution is simple. First, once a player unlocks an Ultimate Challenge, they can complete it on their own time whenever they want. Second, all players who play at all during the week unlock the Ultimate Challenge at the end of the week, even if they don’t complete the weekly challenges. This allows some to still grind out the challenges and the weekly ultimate, and allows more casual players to complete the weekly even if they aren’t able to do all of the challenges in a week.
However, this still leaves one FOMO avenue: people who didn’t play that week. This will be a pretty common occurrence, like for those who go on vacation. Those people need to be able to unlock those challenges as well, which is why I propose selling “missed Ultimate” challenges in the store for 100 cR OR allow players to unlock an Ultimate Challenge of their choice upon completing all weekly challenges. This will allow dedicated players to unlock two Ultimate Challenges a week to catch up on weeks that they missed.
FOMO is a blight and weaponizing the psychology of it should honestly be an illegal practice, but it’s so new that the law obviously hasn’t caught up to it yet - not that it necessarily ever will. 343i, you have the opportunity to set a new standard in F2P gaming! Instead of joining the ones that are selling out for a quick buck, have some dignity and pride in your creation and set the new F2P model. If you build it, they will come.