Those of us with game pass ultimate should be getting the battlepass for free. There I said it. The monthly gifts we are to be getting is nice and all. But if you want everyone to sign up for GPU then you you need to make at least the first few seasons free with it. Let all these new players playing halo make the easy decision to upgrade to GPU for a few bucks more. It’s a smart business strategy and giving that GPU is such an amazing service, your literally making a huge investment down the road by taking a small loss up charging folks who already have GPU
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