No it wasn’t an insult, and if you think someone asking you to stop being naive and ignorant is an insult then you’re going to have a rude awakening in the real world. If it was an insult then I’d apologise…but it wasn’t so I won’t.
Also you’re still completely missing the point of this promotional campaign if you think it’s for Halo players that wear nail polish. I’ll try to explain it as simple as I can
Brand A (Obi) is using a third party Brand B (Microsoft) to market their product (nail polish) on the back of the success, popularity and media exposure of the third party Brand B product (Halo). Whilst the third party Brand B may gain a relatively small amount of additional exposure (non gamers that wear nail polish), reinforced repeat media exposure (any gaming media outlets) and receive a reasonably large fee (money) from Brand A for their promotional campaign, Brand A will receive massive exposure to new markets (mainly young and adult men) and generate large increases in sales revenue and profit (lots and lots of money).
I’m no Nostradamus by any stretch of the imagination, but what I predict will happen is that you will see lots of young and adult men (new markets) purchasing nail polish for family, wives and girlfriends, and Brand A will have their highest monthly sales on record on the back of their marketing and promotional campaign thanks to the media exposure related to third party Brand B.
Edit: I see you’ve edited your post so to answer your basic mindset questions…
- Yes
- No
Edit2: calling your mindset basic is a bit of an insult, so I do apologise for that one. Sorry.
Why would you assume she doesn’t know common knowlege such as how a promotion works.
You’re incredibly rude.
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Because she clearly hasn’t understood it at all as I’ve had to explain it twice. Explaining something to someone isn’t rude or an insult…if that was the case then all teachers would be considered “incredibly rude”.
Your explanation is rude and a half truth at best.
The brand wouldn’t market a product, or the product owner would’t seek cross brand advertisement if there wast a direct target within their original market…
So yes, halo players that also use nail polish is their market. And yes, they are also expecting gifting to occur within families and close friend groups.
But it’s silly to sit there and fully know that the unlock is an incredibly feminine glitter purply shader… and pretend that this is some sneaky marketing to get men to buy nail polish and throw in in the trash. Will some do this? Sure. But it isn’t the target or purpose of the promotion.
Just think about it, if there wasn’t a notable crossover between the halo community and nail polish users… the brand would have literally sought out any other market that has a more direct crossover, and not rely on obscure situations like boys asking their moms to buy nail polish so they can have their glitter skin.
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We disagree on how a business, that both of us have very little knowledge of, are marketing their product. If you think companies invest in advertising to solely and specifically target their existing target demographic then you are very much in the wrong…even more so when that specific target market is the marginal “plays games and wears nail polish”.
Again my reply is not rude, insulting….or a half truth. It’s not my fault if some people don’t understand business or marketing concepts, so let’s agree to disagree and let the sales figures do the talking…and we’ll see it for ourselves when lobbies are full of sparkly purple Spartans with kitten ears in February and March.
FYI this is being advertised all over the internet…it is picking up global attention on Google…it even came up on my Google news feed! Just read some of the articles and you will soon realise that what I am saying is not a half truth and there will be lots of men that don’t wear nail polish buying this purely to wear a purple sparkly Spartan skin…and this also plays into the limited amount of skins/colours available so desire for looking “unique” is at an all time high in Halo Infinite thanks to the monetisation of all cosmetic items.
Comparing yourself to a historical scholar as you explain somthing as simple as how promotions work… It’s cringe. Mansplaining at it’s finest.
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Wow! Get real.
This is clearly not comparing myself to Nostradamus. What a ridiculous and “rude” comment.
Also get off your high horse…my clear explanation has absolutely nothing to do with gender. I was just explaining a marketing tactic in simple terms (not patronising or condescending) on a forum to someone on a forum that doesn’t understand what I’m talking about without any prejudice to whether that person was male or female. In fact, you are the only person that has brought gender in to this so please refrain from projecting any gender issues or opinions you may have on to me.
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The problem is you are suggesting that it’s common for a beef manufacture to market to vegans. Just because the meat package has some sweet in game loot…
You want to expand your target market by attracting consumers that USE your product. In this case existing nail polish users that don’t use your brand. No different then how Halo is marketing against other games and entertainment.
So it’s obvious that this promotion is literally finding that crossover. Which is the direct crossover (halo players that use nail polish), and indirect (halo players that have significant others that use nail polish).
Literally no different then Rockstar trying to get energy drink consumers to switch/try their brand. With the long term goal being a permeant switch.
And re-read what you posted… it is 100% rude. Assume for a second that you got a job interview lined up, and what you wrote was your response… the tone is 100% condescending, snooty, and rude.
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You lost me when you started talking comparative BS about beef manufacturers marketing to vegans…and that I made that suggestion! I’m not debating or discussing this with you any more. Thanks.
Yeeesh can you say assumption. I didn’t realize halo skins had gender preferential. I think the skin is for all players.
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Lmao… it’s literally your argument.
You are saying vegans (nail polish users), are going to buy meat products (the beef) simply because somebody they know would like the in game loot included in the beef product. Or that a vegan will buy a product they would not use simply to get the loot.
The entire idea that a company would pay money to market a product to people that have no use or interest in the actual product…
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Got a feeling beef manufacturers marketing infinite cores to vegans wouldn’t go so well.
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Ummm… nice try at trolling but “feminine” is not a gender….
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Lmao. As I recall femininity implies female. It’s not trolling when I’m calling you out on a close minded statement. Just own it.
I did own it… it is a feminine shader… but you are the one making assumptions that not all people could use it or enjoy it.
I know right? It’s almost like it would be better to market your product directly to people that would actually use, and continue to use your product.
@NathanIsMyName @K0NSPIRACY
This may be a stretch of imagination, but isn’t it possible that promotions can be intended to both expand to new markets as well as strengthen existing ones. You can both be right, no need to try so hard to be the only one that is “right”.
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Are you reading through beer goggles? Literally the last part of my statement says that the skin is for all players. If anyone is implying that the skin is only aligned with a certain group of people…that would be you.
That’s literally what I said. It is both.
Oh please, you are the one that assumed “feminine” meant female… and that it somehow meant it wasn’t for all players…
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