Personally, I think the challenges definitely provides longevity to the game and forces some user to play more than intended. As a business, that’s awesome. My issue is that these weeklies rewards are hit or miss. IMO, the banner and sniper reward are pretty decent; whereas this week challenge is a huge fail and the visor was a whatever.
Due to the nature of customization; and whats cool or not, I feel that a “Monthly award” would off set the "Not cool weeklies.
For example:
Monthly Reward - Cosmetic Jetpack (I just made it up for the purpose of this topic)
Requirements - Complete 4 weeklies
To the point-
Assuming the user would want the monthly reward; the weeks that the reward sucks such as the “Battle Tested Scoreboard” Backdrop (This week reward); the user can easily shrug it off because at-least completing the weekly challenge will help him reach his monthly reward.
Ranks- Please update the playlist.