Does 343 market the Infinite multiplayer events?

Games Halo Infinite
, ,
1

I am seriously curious. Does anyone see ads or articles about upcoming events that aren’t based on leaks?

Maybe 343 can partner up with a gaming news site like IGN, or make a YouTube ad. Other games get crazy coverage for everything, like Fortnite events, Animal Crossing updates, or literally all patch notes for every popular fighting game. But when I want to plan ahead for the next week of the Tenrai event, I need to look back to an article from December! I heard about an event starting this week, and I worry about mentioning it today because after much searching, I could only find info about it on one website talking about leaked rewards.

I think Halo Infinite would hold player interest for longer and lose fewer players if 343 actually told people about their upcoming events. Garner excitement and make people want to come back for the cool stuff they can earn! Show off items in the store for the current week! Expecting players to log in daily or weekly, hoping they get inspired to play an event they never knew about is not great.

1 Like
2

not really till like 1-2 days before they go live, and they never show us the next weeks ultimate reward, or what will be in the shop next

3

I wouldn’t want to market this game tbh imo lol this game is a joke

3 Likes
4

They may update the plan publicly this month.
It was said to be January, but it was postponed.

1 Like
5

Kinda, but not really. Real marketing takes time, which means that 343 needs a plan, and they don’t even have a road map yet.

1 Like
6

Not well, most of it seems rather cheap and not all that exciting.

Compare this to Destiny’s marketing for its events or Overwatch for its. Infinite’s event marketing seems like a high res Machinima.

1 Like
7

Lol, that definitely seems to be the case.

8

They don’t need to…all the streamers and other gaming related media outlets do their marketing for them for free as content. My Google news feed on iPhone is consistently full of articles relating to Halo Infinite news, features and updates, and none of it comes directly from 343i or Microsoft.

9

The way I heard about the Tenrai event is by looking at a Eurogamer article dated the 10th January, but when it comes to others, I imagine they’re either old articles updating new events or there’s too much news to dedicate time to. Given that games journalism has had more slow news weeks than good ones in the past ~4 years, I’d say that speaks volumes to how little 343 themselves feel about the events. This is the exact sort of coverage I’d expect (and to be honest, want) to see between news of Dying Light and publishers mucking about with NFTs.