Cartoon visuals and paint explosions

Am I the only one confused about the visuals? I see how some textures have higher resolution and there are more polygons, but I really must say that the game somehow still looks worse than Reach.

The biggest things that are bothering me are glossy, cartoon looking textures… is this an industry trend? Why does it look like this? That and the explosions… why do they look like a bunch of paint? Will this be fixed before launch? The game is overall looking more like a cartoon than serious science fiction. Check out this video, can anyone explain to me why the explosions are like this? Does anyone actually like them?