Am I the only one a little worried about the lack of marketing Infinite is getting? We’re 4 months from launch and they haven’t really been doing much to market the game. I’m hoping they show more gameplay at Gamescom, hopefully campaign stuff and maybe Forge, and after they market the game a lot.
Lack of marketing on a free to play game is hardly a worry. A couple of examples:
- Apex Legends just kind of launched back in 2019. There wasn’t even a trailer. It came off the back of the mediocrely successful (albeit very good) Titanfall games, and build a massive following since then.
- Fortnite was initially advertised as a tower defence game, they released the game to lacklustre reviews before suddenly dropping a free-to-play battle-royale mode. Once again, despite its unpopular beginnings it’s become a cultural icon.
- CS:GO somehow still has a massive player-base. Seriously I don’t understand how people still play that game but they do. I bet you have never seen a trailer for CS:GO.
Halo on the other hand is already a popular franchise that a tonne of people have crazy nostalgia for. It’s already got a better footing in this market then any of the mentioned power-houses had when they launched, and the flights have given overall really good reviews. The marketing of the game is there, but it’s a helluva lot more quiet than it has been previously. I reckon there are already millions of people waiting to play this game when it launches.
Might be the case we get a shorter marketing campaign but with much higher intensity
it’s already had a pretty huge presence at game conventions. commercials probably won’t pop up until the game is within weeks from launch.
343 Industries is probably preparing to talk more about the upcoming Halo Infinite especially when it comes to the campaign levels and the multiplayer levels. They could also talk about the characters and the weapons in Halo Infinite.
Once they have a release date then I imagine we’ll start seeing a lot more of an aggressive marketing campaign. They probably already know, but don’t want to announce it too early and cause potential fatigue if it’s still a ways off.
The marketing will come soon, no need to be in a rush lol. Are we not still in the flighting process?
Microsoft in general have been quite poor in their advertisement campaigns in recent times, from Surface to Xbox, word of mouth only really goes so far, however, in regards to Infinite, free-to-play games usually thrive from that kind of engagement since there is no barrier to entry, so I wouldn’t be too concerned.
Not remotely worried. The marketing push comes with release date and they prob will wait till after forza and quakecon to push the narrative that xbox has everything you need this holiday season.
If the infinite marketing started hard now it wouldn’t have the same momentum by holiday season and forza is the next big xbox title to be pushed on consumers.
> 2533274882881665;2:
> Lack of marketing on a free to play game is hardly a worry. A couple of examples:
> - Apex Legends just kind of launched back in 2019. There wasn’t even a trailer. It came off the back of the mediocrely successful (albeit very good) Titanfall games, and build a massive following since then.
> - Fortnite was initially advertised as a tower defence game, they released the game to lacklustre reviews before suddenly dropping a free-to-play battle-royale mode. Once again, despite its unpopular beginnings it’s become a cultural icon.
> - CS:GO somehow still has a massive player-base. Seriously I don’t understand how people still play that game but they do. I bet you have never seen a trailer for CS:GO.
>
> Halo on the other hand is already a popular franchise that a tonne of people have crazy nostalgia for. It’s already got a better footing in this market then any of the mentioned power-houses had when they launched, and the flights have given overall really good reviews. The marketing of the game is there, but it’s a helluva lot less quiet than it has been previously. I reckon there are already millions of people waiting to play this game when it launches.
Bethesda is one example of low marketing until at least the last month or two before launch. Reason being it’s easier to control expectations with whiter marketing where as if you market a year out from launch that by the time it is officially out, the game could look very different to what was marketed.
I prefer the quiet marketing myself because it lowers the hype and expectations and if it’s truly good at launch then word of mouth will let the game take off. I do get people wanting to see more of the game but marketing tends to hurt a lot of games because of criticism before launch as well as the actual product just not being the same as what’s marketed. Halo 5 is one example of bad marketing because it wasn’t what was advertised and 343 has likely learned off that and are being more quiet. Cyberpunk was marketed as gods next gift and look how launch went for it, marketing is just dangerous today because of so many factors. If companies properly kept their marketing teams in check it’d probably be more prevalent.
at the End of august the makrketing will start maybe during the Gamescom
I just hope we get some trailers similar to halo 3. it does feel like outside of game conventions there hasn’t been much marketing.
I’m not worried. There’s a lot more that goes into a marketing plan than “release new trailer or screenshot each week”. Companies pay a lot of money for marketing to be strategically implemented. Knowing where your target demographic is, finding the lulls in announcements from other entertainment franchises to maximize impact, balancing the budget so you don’t spend it all too soon, etc.
On top of that, a lot of entertainment media (films, tv, and video games) are purposefully choosing to have shorter marketing cycles. These days, there are new trailers dropping every other day for various properties that capture the internet’s attention. It doesn’t make sense to drop a trailer you spent an egregious amount of money on six months out from release when 3 days later the internet will be in a frenzy over something completely unrelated. Sure, it will stick with the long-standing fans like us, but we’re going to pay attention regardless. Which is why it feels like an eternity to us in particular in between marketing materials. We’re checking for something new constantly. The vast majority of people who will play Infinite aren’t doing this. It makes far more sense in modern times to condense the marketing cycle into a shorter, but more consistently released window. Otherwise you run the risk of stretching yourself too thin and interest dropping off with those you’re trying to reel in.
They have to build anticipation. It’s part of marketing 101. They gave people a taste in the HIGHLY successful tech preview…we are addicted now…we are Halo fiends…be patient young grasshopper…the marketing will come.
The Tech Preview was the marketing.
So are the next ones.
In Australia they had a big marketing campaign with one of the most popular energy drinks, giving away Xbox Series X’s and copies of infinite. I think they should get ads on YouTube and T.V., that will get more attention and reach more people.
> 2533274882881665;2:
> Lack of marketing on a free to play game is hardly a worry. A couple of examples:
> - Apex Legends just kind of launched back in 2019. There wasn’t even a trailer. It came off the back of the mediocrely successful (albeit very good) Titanfall games, and build a massive following since then.
> - Fortnite was initially advertised as a tower defence game, they released the game to lacklustre reviews before suddenly dropping a free-to-play battle-royale mode. Once again, despite its unpopular beginnings it’s become a cultural icon.
> - CS:GO somehow still has a massive player-base. Seriously I don’t understand how people still play that game but they do. I bet you have never seen a trailer for CS:GO.
>
> Halo on the other hand is already a popular franchise that a tonne of people have crazy nostalgia for. It’s already got a better footing in this market then any of the mentioned power-houses had when they launched, and the flights have given overall really good reviews. The marketing of the game is there, but it’s a helluva lot more quiet than it has been previously. I reckon there are already millions of people waiting to play this game when it launches.
very good point, i don’t think it will be much of a problem for infinite, even the campaign gameplay demo has almost 10 million views.
A lot of the marketing happened already, it was just last year, when it was originally going to release
So I know today’s world is different but…
When the original halo first came out no one I knew had even heard of it. A friend bought a xbox and halo came with it. We played it that day. The next day I traded in my GameCube and every other game I had for a xbob with halo. A few months later everyone I knew was playing.
If you make a good enough game people will play. If you make a great game people will keep playing for a long time. We haven’t seen a great halo game since 3. I’m sure stats in online mp will show that. Halo got away from what made it great and copied cod, battlefield, and others. I have every confidence that if 343 can get back to the basics with today’s hardware halo can be king again and stay relevant. Strategy, map control, weapons that serve purposes, even playing field, quality match making, and don’t try to reinvent the wheel. Stop making the game solely for people who have zero patients for strategy or team work. Yes it might hurt numbers in the beginning but the game will sustain a population longer, and a legacy. Just my opinion.
I’m sure they would love to be marketing harder… but the lack of a date is a huge stumbling block.
Hopefully we’ll know COD’s date soon… and then 343 can choose an appropriate date for Infinite.
The timing is falling into place for GamesCon (24th)… a new trailer, glimpses of whatever PvE mode they are going for, Forge, and most importantly… the date.