This is an example of what I call an accessible game for casual gamers:
There is enough aim assist in it so that casual gamers like me don't get frustrated trying to shoot other gamers. However, there is not so much aim assist present that pro gamers are upset.
This makes the game in the video very accessible to the casual gamer demographic, as well as skilled gamers.
More importantly, this makes the game in the video VERY fun to play.
And having Cara Delevingne come in at the end of your commercial broadens its appeal to female gamers as well.
So wait, you find being killed head on with a significant amount of health to be offsetting, but a game where you get killed, mostly without ever seeing your assailant to be welcoming? Okay. They made a game like that, and guess what it got them?
I played that BO3 beta at my friend’s house, and it reminded me why I have always steered clear of the franchise.
Also, having half the playable cast be female also helps appeal to females.
I find not being able to land a headshot on enemy players unless I devote countless hours of my free time practicing HALO 5 to be upsetting (not offsetting).
I found nothing but GREAT FUN when I played the COD BO3 beta. The amount of aim assist was perfect, both for casual gamers like me, as well as the pro gamers.