Always matchmade with look-alikes

I noticed that everytime i changed the look of my armor, i get paired with atleast one person with EXACTLY what i just equipped, whether that be a helmet or shader, anything goes. And this isn’t something that has happened a few times, it has happened over a DOZEN times. Is the game matchmaking me with people who look the same so i’m encouraged to buy something from the store to stand out (and repeat the cycle)? What’s the deal?

Am i just the unluckiest person on the planet (hopefully) or could this be a real hidden “feature”?