I was just watching The Daily Show online, and I noticed an ad for Black Ops II, a full video banner ad. I understand that this wouldn’t cost nearly as much as a 30 second tv spot, but the fact that this game is being advertised heavily the day after its announcement troubles me.
It is obvious that this shows complete overkill on Treyarch’s part, but it just shows the lengths that Treyarch is going to in the marketing of its game.
It seems to me that Treyarch already feels threatened, as they are marketing so heavily already, but Halo 4 needs to do a fantastic job marketing come the end of summer, not just in sheer volume (as Treyarch seems to be doing already) but also in technique.
Anyway, I’m just hoping that 343 does a good marketing job for Halo 4, as it may be one of the defining factors of the Halo-Call of Duty brawl that will play out later this year.
I wouldn’t worry about it. I’m almost positive when 343 markets Halo 4, it will blow Black Ops 2 away. There will probably be people that are fans of CoD that will see gameplay of Halo 4 and be all like, “Hey this Halo game actually seems to be really cool. I will have to pick this up.”
> I was just watching The Daily Show online, and I noticed an ad for Black Ops II, a full video banner ad. I understand that this wouldn’t cost nearly as much as a 30 second tv spot, but the fact that this game is being advertised heavily the day after its announcement troubles me.
>
> It is obvious that this shows complete overkill on Treyarch’s part, but it just shows the lengths that Treyarch is going to in the marketing of its game.
>
> It seems to me that Treyarch already feels threatened, as they are marketing so heavily already, but Halo 4 needs to do a fantastic job marketing come the end of summer, not just in sheer volume (as Treyarch seems to be doing already) but also in technique.
>
> Anyway, I’m just hoping that 343 does a good marketing job for Halo 4, as it may be one of the defining factors of the Halo-Call of Duty brawl that will play out later this year.
Cod always has commercials while we’re lucky to get an ad at a huge event. I guess Microsoft feels that Halo can sell itself but a commercial couldnt hurt imo. Especially if you want to regain some of the population and draw in new players.
> I wouldn’t worry about it. I’m almost positive when 343 markets Halo 4, it will blow Black Ops 2 away. There will probably be people that are fans of CoD that will see gameplay of Halo 4 and be all like, “Hey this Halo game actually seems to be really cool. I will have to pick this up.”
> Well I’d venture a guess that a Live-Action-Mini-Series would suffice if they just wanted to match the Quality of Treyarch’s Marketing…
>
> …but as per with Halo/Microsoft, you can bet that they’ll go a whole Hell’s Distance further to promote this game…
I hope so, but COD’s paintball event on an actual in-game map? I have no doubts that Microsoft can beat Activision’s advertising in online advertising and tv ads, if Microsoft is willing to spend the money. What I’m more worried about is the sheer weight of advertising on society, not to the extent that its advertisement becomes annoying, but in a way where there is vast, intelligent marketing publicity-wise. For Pete’s sake, even Time Magazine ran an article last year about the clash of Call of Duty and Battlefield, and I would again direct you to the Call of Duty convention where the map Scrapyard from MW2 was recreated to play paintball on.
> > battle of 2012 !!!
> > halo 4 vs, Black ops 2
> >
> > who will win in the end ?
>
> CoD will. It’s a more popular name and it will steal Halo 4 players since it’s coming out after November 6.
I remember people said the same thing for Reach v Black Ops…
> > > battle of 2012 !!!
> > > halo 4 vs, Black ops 2
> > >
> > > who will win in the end ?
> >
> > CoD will. It’s a more popular name and it will steal Halo 4 players since it’s coming out after November 6.
>
> I remember people said the same thing for Reach v Black Ops…
>
> and both of them sucked.
IMO, Black Ops was FAR worse, and many players, as the release of Black Ops II draws nearer, will remember this unless Treyarch dissuades them from this association.
What I could see, if Halo 4 is good enough, and marketed well enough, Halo decimating Black Ops II’s Xbox playerbase.
I still hoping that the E3 will be massively overhelming intrusively promoting Halo 4 into everyone’s heads, spamming so much that anyone attending even online to the event could get nightmares of Chief chasing them along if they refuse not buying the game, until november 6th.
> > battle of 2012 !!!
> > halo 4 vs, Black ops 2
> >
> > who will win in the end ?
>
> CoD will. It’s a more popular name and it will steal Halo 4 players since it’s coming out after November 6.
Sure, CoD will have the higher sales since it’s multi platform, but the total sales for the CoD series will go down by a lot due to Halo 4. CoDs main platform is 360, the last game even sold less on PC then before and nothing sells good on Ps3. With Halo 4 coming out on 360, many 360 gamers will buy it over CoD, it comes out earlier, it’s a long awaited sequel (not a random sequel) and it’s a bigger game, the Halo series is the reason most people bough a 360.
Sure, in the end CoD might outsell it, but at a high cost, and MS will get their money back anyhow due to Halo 4 and sold 360s, while Activision/Blizzard will loose a lot thanks to Halo 4. The lowered sales for yet another CoD will lower the popularity even more, and soon CoD is gone by the wind.
> Well I’d venture a guess that a Live-Action-Mini-Series would suffice if they just wanted to match the Quality of Treyarch’s Marketing…
>
> …but as per with Halo/Microsoft, you can bet that they’ll go a whole Hell’s Distance further to promote this game…
> I wouldn’t worry about it. I’m almost positive when 343 markets Halo 4, it will blow Black Ops 2 away. There will probably be people that are fans of CoD that will see gameplay of Halo 4 and be all like, “Hey this Halo game actually seems to be really cool. I will have to pick this up.”
Oh. Is that what they’re gonna say? friendly + mocking + sarcasm